Style Incarnate: Pedro unveils its Fall/Winter 2017 campaign - Men's Folio
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Style Incarnate: Pedro unveils its Fall/Winter 2017 campaign

  • By Pameyla Cambe

Drawing inspiration from the lines and forms of architecture, Pedro has spun a versatile new collection for this Fall/Winter season. “Style Incarnate” combines modernity with the grandeur of complex structures and buildings, taking footwear and accessories to new heights. 

A rich palette of seasonal colours such as navy, burgundy and olive fills the collection, but the sombre shades are revitalized with accents of Pedro’s beloved neutral hues: brown, cognac and sand. Exuding a warmth that matches the season, the collection takes on a timeless quality through the lens of its new campaign — rife, as it is, with modern details

Pedro Abraxas Paris15753-CMYK_HR-29May

Take, for instance, the backpack crafted in textural suede: the result of a design approach that keeps both form and function in mind. Pedro’s attention to details like these are what gives the familiar styles they adapt a refreshing, contemporary vibe. 

Another example of this are the monk straps. The sleek leather shoes feature a studded detailing that transforms the elegant loafers from an office staple into a symbol of unrivalled cool in the blink of an eye. As the name suggests, the rest of the “Style Incarnate” collection allow for an equally effortless day-to-night transition. This includes a pair of high-top boots with red accents — perfect for the weekend — that can easily be paired with a compact portfolio for a no-frills but undeniably refined look.

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Shot in Paris, the accompanying campaign for Pedro’s latest collection exemplifies the awe-inspiring power of beautiful architecture, as well as the brand’s unfailing style. Check out the campaign video below.