Today, we’re making a fashion week pit stop to talk about fits, the real clothing that the real dudes are wearing. Pruk Panich pictured above just so happens to be wearing something from Ermenegildo Zegna, the brand who clothes men who are constantly on the move from sundown to sunset. The mode of men who want to put something on and wear it instead of it wearing us, never having to think about how it looks from the minute we put it on the minute we take it off.
While the two pointers above can sound like any other brand under the sun, the beauty of Alessandro Sartori’s work is that it is something practical (a Sartori staple: widely cut pockets) as it is intellectual without coming off pretension (augmented drawstrings on coats are the little detail that counts). It is forward-thinking while looking back at what the past can do for the future: #UseTheExisting, a signifier that the Italian House has incorporated repurposed materials into whatever you’ve just purchased. We highly recommend the Triple Stitch Sneakers.
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Pruk Panich’s Zegna fit, however, subtly telegraphs the Italian House’s new direction. More specifically, A Path Worth Taking signifies forward movement (peep the lines on the sweater) — physically, the ends of the new logo do point downwards and metaphorically, the brand is constantly changing the status quo on manhood — into a new now. And now, is the life well lived of the everyday Ermenegildo Zegna man.
Once you’re done with this story about Pruk Panich and his Ermenegildo Zegna fit, click here to catch up with our December/January 2022 issue!
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