Photography Jeff Chang, Styling Bryan Goh
Inaugurated in 2020, our first Grooming Awards had 33 categories with each addressing what a man truly needed: skincare that was direct, effective and easy-to-use. In 2021, the focus shifted to include more makeup categories for us to address a new wave of male beauty which brought us to 37 categories.
This year, we are literally thinking big: 60 categories, eight judges ranging from industry veterans to personalities and most importantly, a new message. Use what delights you and make sure it counts.
Alongside our Editor-in-Chief Weilun and Deputy Editor Bryan, we have enlisted six of our friends, makeup artist Larry Yeo, Sha Shamsi , Eric Tan , Priscelia Wong and industry insider Smita DeSouza & media personality Aiman Haikal to sift through some pretty damn good products.
Photography Daryl Tan, Styling Izwan Abdullah
The products submitted will be judged with these simple metrics:
1. Its efficacy — does it do what it claims to do on the bottle description? (5 points)
2. Its sensorial feel — does it feel, smell and apply good? (5 points)
3. Bonus — does the product look as good as it works and is it ergonomically or sustainable packaged? (5 points)
To nominate a product or products (Note, the launch date of product/products does not matter) , simply nominate it/them in the form below with the following formation under its respective category: Brand_ProductNameInFull.
The final deadline for nominations is 11 February 2022 and the shortlisted products will be announced on 14 February 2022. Only shortlisted nominations will be contacted.
Please note that to qualify, each nominated product must be available in a quantity of two with one being sent to the internal and external judging panel from 14 February 2022 to 22 February 2022. Please also note that if the judges are unable to receive full-sized fragrances, tester vials can be sent.
The winner of each category will be contacted by 25 March 2022 and announced in our June/July 2022 print issue. Products which have not won will still be featured digitally in a series of web and social posts starting from June 2022.
Photography Daryl Tan, Styling Izwan Abdullah
For more information, please email in at bryan@heart-media.com with the subject title — Men’s Folio 2022 Grooming Awards.
Winning brands will be given an option to purchase a 360 sales package that encompasses digital coverage with a customised gif alongside the print coverage.
For advertising enquiries, please email in at jasper@heart-media.com with the subject title — Men’s Folio 2022 Grooming Awards Advertorial.
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