Hugo Boss debuts ‘BOSS The Scent’ with New Ambassador Theo James - Men's Folio
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Hugo Boss debuts ‘BOSS The Scent’ with New Ambassador Theo James

  • By Men's Folio

Consider HUGO by Hugo Boss the easy-going sibling of the eponymous label. While Hugo Boss places immense focus on sharp tailoring and attire for the modern gentlemen, HUGO takes a more relaxed approach to Fall/Winter 2015 with a collection you can take to the streets, instead of just the office or a posh dinner party. Pulling inspiration from sportswear silhouettes, HUGO’s collection is a cool-toned palette of inviting apparel that is as comfortable as it looks. Knit sweaters are paired with pants that taper like sweatpants for a casual luxe effect, while the suits that do appear in the collection are edgy, slim-cut and appear almost denim-like in texture. The occasional irreverent sartorial moment does cheekily rear its head, such as the presence of red-and-black check pieces, including a full-suit that just shies away from being gimmicky like tartan.