Fashion Meme Monday: Kanye & Lil Pump’s Boxy Suit
We package some similar Kanye West and Lil Pump looks into a nice little box.
Henry Cavill Sharpens His Focus with BOSS
The British actor and international film star is the new global brand ambassador for Boss Eyewear.
A First Look at Joseph Schooling x BOSS Collection
If you wonder what does Olympian swimmer Joseph Schooling carries in his BOSS bag, you might be inclined to think of sports-rela ..
Singapore Represent! Joseph Schooling is BOSS Latest Brand Ambassador
When Joseph Schooling was participating in his landmark 2016 Rio Olympics 100 metres butterfly, I was overseas for a cover shoot.
Chris Hemsworth fronts Boss’s latest BOSS BOTTLED “Man Of Today” campaign
With masculinity currently having more blurred lines than a Robin Thicke song, it’s hard to define what it means to be a man tod ..
Hugo Boss Retreats From Luxury Segment
Hugo Boss steps down from its attempt for luxury branding and focuses on selling premium men's products.
Boss Full Canvas Suit: Limited Edition
For the monsieur who is all for how his dapper suit is constructed, read on: Boss introduces its new full canvas suit, a limited ..
Secret Dynamism: Hugo Boss FW16 Campaign Film
Hugo Boss’ FW16 Campaign film presents a different side to a sleek serious aesthetic, showing us who’s boss.
F/W ’16 Must-Haves: 3 Stylish Backpacks
Here are three backpacks to look out for this fall season!
Hugo Boss Rocks Our World For Pre-Spring 2016
It seems that the slim, rock-chic aesthetic is making its comeback. Think the era where Aerosmith and the Rolling ..
Hugo Boss Unveils Sincerely, LA: A Love story to Los Angeles
Consider HUGO by Hugo Boss the easy-going sibling of the eponymous label. While Hugo Boss places immense focus on sharp tailoring ..
Hugo Boss Shakes The Blues Loose For Fall
Consider HUGO by Hugo Boss the easy-going sibling of the eponymous label. While Hugo Boss places immense focus on sharp tailoring ..
Hugo Boss Embraces Animal Protection Fur The Greater Good
Consider HUGO by Hugo Boss the easy-going sibling of the eponymous label. While Hugo Boss places immense focus on sharp tailoring ..
Hugo Boss debuts ‘BOSS The Scent’ with New Ambassador Theo James
Consider HUGO by Hugo Boss the easy-going sibling of the eponymous label. While Hugo Boss places immense focus on sharp tailoring ..
HUGO BOSS Celebrates Art at the Guggenheim
HUGO BOSS held the biennial HUGO BOSS Prize 2014 at the Guggenheim Museum, New York, last month. Established in 1996, the prize re ..
Hugo Boss Sunset Cruise with Jenson Button
VIPs and brand partners got up close and personal with McLaren Formula One driver Jenson Button on a private sunset cruise hosted ..
HUGO BOSS and Mercedes AMG Petronas seal F1 Partnership
Come January 2015, Formula One race team Mercedes AMG Petronas will receive a wardrobe update from German luxury fashion house HUG ..
Hugo Boss Prize 2014 Finalists
In November, the international jury will announce the winner of the highly regarded Hugo Boss Prize 2014. The five finalists inclu ..