Everybody, say hello to Coach’s first ambassador for Korea, Yoon Chan-Young.
What is Stuart Vever’s lexicon when it comes to the language of Coach? Well, it can be said that it’s fashion with a capital F with how he has introduced fully fledged runway shows, a killer list of it-bags and most importantly, created a desire for anything Americana. And by Americana, we mean the references to the wild, wild west.
Thrift store-esque leather jackets, rugged shearling coats and a riff on the band-like tees and jeans all telegraph some kind of ease but with the announcement of Yoon Chan-Young as its Korean ambassador, Coach has curated several classics. Like for example in the above picture, Coach’s Spring 2022 denim Signature and Hitch backpack telegraphs a rugged cool.
The classic trench + denim + backpack combo = a hallmark of the Coach man.
“I’m thrilled to be an ambassador for Coach, a brand that perfectly fits my personal style and inspires me,” said Chan-young. “I’m excited to be part of the house’s story for Spring and to collaborate with Stuart Vevers and the teams going forward.” And if his personal style involves the brand’s classics — denim, tees and all-American cool — then it’s as sweet as apple pie and coke.
Once you’re done with this story, click here to catch up with our March 2022 cover stars BTS.
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