Limited to 200 pieces, the VIA Treasure Trunk is finally available for purchase in Louis Vuitton’s newly revamped ION Orchard boutique in Singapore.
Louis Vuitton’s VIA experience has finally landed on the shores of Singapore. First unveiled in June 2022, VIA marks one of the maison’s ventures into the Web3 space, creating an insider community of members around the world. Through it, members can gain access to a curated selection of limited-edition collectibles — which currently include the orange leather Speedy 40 VIA bag designed by Pharrell Williams and the VIA Tile Trunk by Nicolas Ghesquière; each showcased at Louis Vuitton’s newly refurbished store in ION Orchard.
One can find the VIA Treasure Trunk on the boutique’s first floor — which is wholly dedicated to menswear. It takes inspiration from the iconic Louis Vuitton trunk, which was invented more than 160 years ago and has become a symbol of groundbreaking innovation and unparalleled creativity for the maison.
Each purchase of the VIA Treasure Trunk (which comes as a digital collectible or NFT) will grant one access to Louis Vuitton’s ultra-exclusive community. Aside from the aforementioned limited-edition products, Treasure Trunk owners will also be invited to novel experiences, such as meeting with Louis Vuitton men’s creative director, Pharrell Williams.
And while you’re at it, make sure to check out the newly renovated space inspired by the harmonious fusion of regional culture and Louis Vuitton’s understanding of refinement and elegance. Both floors — separating the men’s and womenswear universes — cohesively house a curated selection of ready-to-wear pieces, shoes, accessories, leather goods, luggage and fragrances along with watches and jewellery. This entails the house’s new drops, which span Pharrell’s rainbow-hued Speedys to the latest Tyler, The Creator collaborative capsule.
The refreshed store is also adorned with an array of specially commissioned artworks and sculptures that reflects the maison’s deep appreciation for the arts and culture. On the first level, visitors are greeted by Marcel Wanders’s Diamond Screen from Louis Vuitton’s Objects Nomades collection. Crafted with fine leather, the art installation features an intricate pattern inspired by the combination of the maison’s monogram motif and the traditional casework that was once seen on its trunks. As visitors ascend from the first to the second level, they will encounter a breathtaking wall painting crafted with Shikkui plaster, designed by Japanese artist Tomohisa Hirashi in collaboration with local artisans. The store’s furniture has also been carefully curated, striking molecular chairs by Chinese designer Vivian Joysliving and elegant high-display tables by designer Christophe Delcourt decorate the space.
Visit the revamped Louis Vuitton store (#01-23), located in ION Orchard. Once you’re done with this story, click here to catch up with our May 2024 issue.
This story originally appeared on GRAZIA Singapore.