At Louis Vuitton Men's FW24, No Dream Is Ever Too Big

At Louis Vuitton Men’s FW24, No Dream Is Ever Too Big

By Men's Folio
January 18, 2024

No dream is ever too big, and the Louis Vuitton Men’s FW24 show wholly believes in that philosophy.

Pharrell had been warned. It would have been easy not to do it. It would have been easier to stay silent and do as he was told. But let’s be real — with a career in fashion that spans more than decades — there’s a lot for the still newly-appointed creative director to prove.

Thus, if you have the world’s stage at your fingertips, mounting shows on Paris’ Pont Neuf, Hong Kong’s Avenue of Stars, and now Foundation Louis Vuitton to million dollar guest lists and expansive set designs are exactly the kind of things you should do to impress — and it’s the kind of Louis Vuitton that has definitely been sold on us. Because this time, our eyes were glued to the products, just as much as the fanfare that surrounded the show.

Similarly, as Virgil Abloh’s Louis Vuitton migrated an American vision to a storied French house, FW24 chronicled a mid-Western premise for the dreamers alike. Cowboy hats aside, the collection was a wonderfully wearable proposition, infused with the best of the designer’s pop culture know-how. So naturally it unveiled a TimberLVnd collaboration, an audioscapetape backed by Dakota and Lakota nation musicians plus country-adjacent nepo-babies (Miley Cyrus, if you were wondering), and pieces that inclined away from the Parisian ideals of prim and proper. If tearing it down and building it back up is the direction taken by other new appointments, Pharrell’s switch-up comes in the form of applying LV’s storied savoir-faire techniques in his own likeness.

It would not be wrong to label this Pharrell by Louis Vuitton. But when you have the whole world rejoicing over another Speedy colour-way that you devised, perhaps the world is your oyster, and running the gamut in your own style is the best way to reassert a position of strength.