FENDI Casa Opens First Flagship Store in Singapore - Men's Folio

FENDI Casa Opens First Flagship Store in Singapore

All you need to build your own serene oasis.

An official invitation for you to visit the first Fendi Casa in Singapore, snugly settled in the heart of town.

The world of luxury is most aptly described with the word ’empire’, as storied collections of apparel are often accompanied by furniture and homeware that exist to extend that splendour into the comfort hours of late nights and early mornings. For Fendi, this commitment to taste-making the kind of interiors that best represent their convivial spirit began — with its first collection in 1988 — not as a mere means to complete a picture, but as a thoughtful endeavour to see how the FF can be expressed in a new way. Thus, we have Fendi Casa, today frequent participant in Milan Design Week and a well-adored name in the fireld of furniture and home objects.

This year, Fendi Casa opens its first flagship boutique in Singapore, after expanding its presence in Southeast Asia with other store openings in Jakarta, Phnom Penh, Seoul and most recently, Shanghai. The Singapore store, designed under the supervision of Fendi HQ’s architecture department, covers 468 sqm on two floors — connected by a raised marble platform and staircase crafted in Arabescato Vagli marble, a signature Fendi Casa feature — and is settled in Rise @ Oxley, amongst high-end hotels, residential developments and attractions just on the skirts of Fort Canning.

Each space is built on Fendi’s codes of savoir-faire, tradition, innovation and attention to detail, the celebrated Italian craftsmanship made with Silvia Venturini Fendi’s creative direction displayed in clear glory when viewed both in day and night, from outside but more so within the four walls of the store. While the light and airy second level is a whole cinematic moment to experience, the night time pulls all attention to the Danish lighting specialist Louis Poulsen’s Pequin chandeliers — made in collaboration with Fendi.

“Asia is a key market for us,” said Alberto Da Passano, CEO of FENDI Casa, who was at the store’s official opening party last Wednesday. “Singapore, a cosmopolitan, ultramodern metropolis, is particularly important for us, because it allows us to be in direct contact with a local and international clientele that already knows and appreciates the FENDI universe, and at the same time offers new opportunities to develop and grow in a burgeoning market.”

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