fendi

In a society seduced by status symbols but fraught with income inequality, the demand for alternatives to luxury items has never been higher, fuelled also by the chase for newness. Men’s Folio picks up the conversation.

Did somebody say Euro Summer?

Through the top 5 faces of the Men’s Folio Model of the Year, clothing is now presented in its purest state — unfiltered, unpolished and undeniably disruptive.

A television star once observed that “in fashion, one day you’re in, the next day you’re out.” As fashion experiences a seismic shakeup in creative direction, one wonders if there is not a bigger systemic issue.

Now, more than ever, is the time to flaunt your individuality. The Spring Summer 2025 season is celebrating personal style, making an open call for the most unique objects and accessories to be embraced as one’s own.

The menswear Spring Summer 2025 collections may exhibit few complexities, but together they reveal a singular message: style is not just worn, it is performed. This season, approach style as it lives with you, sparks your mood, and shapes your presence. After all, fashion goes beyond the seams to define your character.

Fendi is in it for the long run. Celebrating its 100 anniversary, it looks to personal memories to tell a story of family, the present and the future.

Retail, revolutionised.