The Gucci Cosmogenie Show Proves That the Brand Is Cooler Than Ever - Men's Folio
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The Gucci Cosmogenie Show Proves That the Brand Is Cooler Than Ever

  • By Bryan Goh

The Gucci Constellations Show Proves That the Brand Is Cooler Than Ever
Finale of the Gucci Cosmogenie show / Kevin Tachman

In the Oxford dictionary, the word constellation is described as a group of stars that appear to form a pattern or a picture with 88 of them currently recorded. In the world of Gucci and in particular, as the show’s theme itself, the term forms the nexus of its universe. Far from being the House’s name or how it’s more commonly portrayed as a verb or adjective, Gucci is a constellation of everything that makes it up.

The people in its atelier, the people on its shop floors, the executives and the head honchos, and the people including you and me who buy into the fantasy of wearing a Gucci something. This form of democracy then comes to life at the Gucci constellation show with one simple design stroke: Michele himself has made tailoring cool again, an extension of the aesthetics he brought for the Exquisite Gucci Show.


Transversing geography, languages, and centuries, the tailoring language of Michele is understandable. Put on a piece, let it instantly fit you and next, wear it to death.

Here are our 10 favourite looks.

The Gucci Constellations Show Proves That the Brand Is Cooler Than Ever
Look 5: A genius of Michele: taking the most ordinary pieces and swerving them into something cool. Here, a leather trench coat gets the Blade Runner treatment.


Look 48: Part ’40s tailoring, part ’60s psychedelic, and a 100% sure-to-be-seen on celebrities come next year.

The Gucci Constellations Show Proves That the Brand Is Cooler Than Ever
Look 69: A Michele meets Gucci suit trope involves a gently sculpted shoulder, jacket cuffs that hit short, and wide cuffed pants. At the Gucci Cosmogenie show, add some spangles and bling.

The Gucci Constellations Show Proves That the Brand Is Cooler Than Ever
Look 74: Another Gucci trope that Michele has pioneered: a soft suit meets look-at-me-shoes.


Look 76: As seen at the Gucci Cosmogenie show and everywhere next year: minimal shoes with a maximal-coloured toe cap.

The Gucci Constellations Show Proves That the Brand Is Cooler Than Ever
Look 77: Spangles for day and night anchored by a pair of rough-trade boots.

The Gucci Constellations Show Proves That the Brand Is Cooler Than Ever
Look 80: For the G-zers, the embellishments are a reference to the Tom Ford era. For the millenials and boomers, it’s time to call your SA.


Look 85: When menswear is classic, it’s good. When Michele does it, it becomes even better.


Look 92: A micro trend from the Gucci Cosmogenie show involves a muppet-like fur.


Look 97: The pièce de résistance of the show? Embellished jeans that are reminiscent of the Tom Ford era. Expect a wave of DIY Tiktok videos next.

Once you’re done with our review of the show, click here to catch up with our May 2022 issue!