From marketing to price and benefits, the Heure Ageless Serum is one of the most democratic skincare products 2021 has seen.
The good people at Heure are not here to sell a fictional fantasy or fearmonger about what one should do for his skincare routine — neither are they setting premium pricing nor churning out trend-driven items in a bid for a seat on the train. Instead, Heure is taking an Apple-like approach to their products. Six of them are created to fully serve one’s needs. Easy to use, they are a testament to how Heure has simplified the range of their products which has in turn broke the mould of how skincare can be developed and marketed by skipping the “did you know?” or “you are missing something” in product communication.
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With the Heure Ageless Serum (the star of the range), Heure does not just think about what the product can do for customers. They go the mile with the technology that makes the products work for them. The proposition is simple and direct: for a skincare product to work well, it has to deliver its ingredients well. Even better, it has to work for all kinds of people regardless of skin type or sensitivities. A “magic capsule” otherwise known as SPHR™️ enters the upper dermis of one’s skin to seek out sections where collagen and elastin are produced before releasing peptides for over 24 hours without disrupting the skin’s barrier or triggering irritation.
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While one might argue that other products can “sink in” as efficiently, that is somewhat an illusion effect. A gel moisturiser “melting” into one’s face is more often than not, air-drying in action.
The inclusion of two more ingredients — Hyaluronic acid and Vitamin C and E complex — to the Heure Ageless Serum formula means that one is also getting bang for his buck not just because the serum is priced fairly in our opinion (one just needs half a pump which makes it wallet-friendly as the product usage can stretch into months) but because he is getting a product that does it all. Hyaluronic acid helps the skin to maintain moisture and accelerate tissue generation while a Vitamin C and E complex allows the product to travel to the dermis and penetrates all underlying layers of the skin.
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Whether the serum is used to target the first signs of ageing, smooth over roughness and sensitisation or help other products on the skin perform better, the Heure Ageless Serum is Heure’s answer to knocking down the doors of democracy when it comes to skincare or as the Silicon Valley moguls call it, being a true disruptor.
Once you’re done with this story about there Heure Ageless Serum, click here to catch up with our November 2021 issue!
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