There comes a point in a rapper’s life where he has to drop some pretty dope merchandise. It has to be as fresh af as it is reflective of their own swagger. It has to be made by a person for the people, always imitated but never duplicated. Yung Raja’s label (he’s one of two co-founders), Peace Oeuvre has one simple proposition.
The second collection for Peace Oeuvre titled “Only Peace & Love Forever” telegraphs what the world could use more of what now — a positive vibe that sometimes, can only come with wearing clothing.
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Peace Oeuvre’s collection comes with a “proactive slogan” (the last documented one came from the 1980s that read “Stop War Blair Out”) made for modern times that reads Only Peace & Love Forever. Splashed out on unisex pieces — another telegraphing of the brand’s empathy to what people want — like t-shirts (250gsm), hoodies (a whopping 360gsm), cotton bandanas and a crossbody bag, the collection amalgamates “peace” and “love” logos to encapsulate the ethos the label is founded on.
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“For many years, I have been working on bringing this brand to life. Like everything else, it began with a thought. With that intention, I managed to link up with Darren Chan (creative director of Peace Oeuvre) who was equipped with the necessary expertise in-house to turn these concepts into the reality we so earnestly bring you today,” says Raja. Each piece can be copped today here and if you’re wondering — yes, there’s a mailing list option.
Once you’re done with this story about Peace Ouevre, click here to catch up with our September 2021 issue.
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