Despite all odds last year, we received 191 nominations, tested 140 of them and crowned 33 “Best Of” products for our inaugral Grooming Awards. This year, the nominations have almost doubled to a whopping 368 that could be taken as a sign of doing one thing right: staying committed to looking past the hype to deliver the cream (or serums and lotions) of the crop of grooming products. While such reviews are common on the internet now, we, alongside industry veterans (makeup artist Eric Yeo, Larry Yeo and Sha Shamsi & Mediacorp actor Thavanessan) pride ourselves in how stringent and sincere we are in our reviews. They have to be as innovative as they are ingenious and of course, a pleasure to the senses when used.
One might notice too that we have opened up a makeup category: a response to the new era in its unbridled liberation of gender norms. Here, the “Best Of” products for our Grooming Awards 2021 (Part one and two just a quick click away). We hope one will enjoy them as much as we did.
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15. Best All-in-One Conditioner — Doers of London Conditioner / Hall Of Goods: “It uses amodimethicone which glides on wonderfully and prevents frizziness on thick or bleached hair” says guest judge and makeup artiste Larry Yeo. It even does not build up on one’s scalp and washes our completely clean with no stickiness.
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16. Best Hair Treatment — Goldwell Kerasilk Revitalise Redensifying Serum: One spritz coats the hair evenly in Kerasilk KeraTransform Technology™ that hydrates and thickens. Editor-in-Chief Wilson Lim also noted that his “hair feels soft and stronger after a week’s use, even though it’s coloured.”
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17. Best Hair Wax — Oribe Signature Rough Luxury Molding Wax: Not only does this wax provide a strong hold with a healthy looking gloss, it also does not leave a crunchy after-feel which makes it perfect for restyling. And according to Eric, “it washes off easily with shampoo.”
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18. Best Hair Spray — Goldwell Stylesign Big Finish: “Its strong hold is flexible enough for restyling.” says guest judge and makeup artiste Sha Shamsi, noting that this product also does not leave one’s hair feeling crisp after styling. “And most importantly, it smells so good. Like a citrus perfume.”
This is just part four of our Men’s Folio Grooming Awards 2021 that will appear in the months of June and July. For the full story, click here to catch up with the issue itself.
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