Fresh off the Massimo Dutti Singapore online store: a limited edition collection of suave capsule pieces. 

Massimo Dutti is one of the last places you can find everyday clothing, but that’s not to say that it’s boring (it is after all, backed by global hype machine Inditex) or insipid. The brand has been in the business of dressing everyday people like us since 1985 and in 76 countries — nothing is overtly skinny or is it mind-boggling big. Jackets hug your body perfectly like you’ve shelled out some big bucks on it and even their coats cut sharply like it has an added digit to the back of its price tag. Everything will make you look like a million bucks without having you shell out said million bucks.

What can the Massimo Dutti Singapore online store offer in the now? Firstly, we believe the Silicon Valley tech-wigs call it a seamless UI and UX experience —  a push of a button allows you access the entire collection in just one click and a swipe allows you to find similar products across all devices. And of course, the option to access a geo-location service to find your nearest brick-and-mortar store.

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Titled On the Go, this collection of dialed-in gym fits drops today on the Massimo Dutti Singapore online store. 

If all you’re hankering for is a pair of footwear though, the brand has also introduced an augmented reality experience on its iOS and Android Apps — a response to how we digitally shop now. All one has to do is to choose a model they’re planning to add to cart, point their camera to their feet and watch as the pair appears on their feet.

Publishing your pre-purchased drip on the ’gram is also possible — one can share it on social media with a poll that hopefully, swings in his favour.

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The greatest summer fit: a lightweight jacket, nubbly t-shirt and cotton chinos. A functional summer tote is also very highly encouraged.

However, if exploring the Massimo Dutti Singapore online store has got you feeling exhausted (there are a lot of products to go through after all), the brand has also introduced PAPER — a lifestyle section that combines editorials, trend stories, runway shows and their own capsule collection images to physically thumb through.

Cotton T-shirt
Just when you thought the humble t couldn't be more stylised.

Cotton sweatshirt
The Biebs called and he approves.

Short sleeved cotton polo sweater
Guaranteed to spiffy up any style.

Linen blazer
The best Summer blazer comes in 100% linen. You heard it here first.

Slim fit jeans
100% pure cotton and guaranteed to break in the more you love them.

Cowhide leather belt
Designer-esque without the designer cost.

Kiowa leather loafers
Wear 'em with pants or even better, with shorts if need be.

Suede espadrilles
Summer cool without heating your feet up.

Take a look around, add some things to cart (we have some recommendations above) and most importantly, get yourself something nice. The Massimo Dutti Singapore online store offers free shipping today.

Click here to make your first purchase (remember, free shipping) or here to catch up with our April 2021 issue.