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Legacy Makes A Man In New Ermenegildo Zegna Fall/Winter 2020 Campaign

 
Legacy Makes A Man In New Ermenegildo Zegna Fall/Winter 2020 Campaign


“Together we can build a better future.”

Ermenegildo Zegna’s desire to facilitate a conversation of creating environmental change is led forward with the new “What Makes A Man” brand campaign for Fall 2020.
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This time, the legacy of its founder and his lifelong efforts in creating sustainable practices, such as the planting of 500,000 trees starting in the 1930s that would become the nature reserve known as OASI Zegna, inspires the new narrative.
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2020 marks the 110th anniversary of the Italian label’s founding. Therefore, with its manifesto of change, questions of honouring its founder and planting the seeds for a better tomorrow were raised. As much as history becomes an inspiration for the brand’s mission, it is the future that challenges them to do better.
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As such, the brand invites its community to be active supporter of this movement by choosing to be a positive force in driving these changes.
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Tokens of this change can be purchased in the form of an an engraved wooden heart that is the sign of our contribution to the ecosystem. Crafted from Italian trees, fallen naturally or cut down for security reasons.
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Furthermore, the new campaign continues to celebrate the #UseTheExisiting campaign, which has successfully transformed pre-existing and post-consumer textiles as new articles of clothing in its new collections — making the zero-waste dream ever more possible, one step at a time.

If you’re bored, listless or sick of doing your job, click here to catch up with our September 2020 issue!