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Jamie Campbell Bower for Fendi Eyewear

Jamie Campbell Bower for Fendi Eyewear

Jamie Campbell Bower, the English multi-hyphenate model, actor and singer, is the ambassador for Fendi’s Spring/Summer’18 and Fall/Winter’18 men’s eyewear. Having first unveiled Bower in our May 2018 issue, a film showcasing the SS’18 eyewear collection is finally here!

The campaign video shot in contrasting monochrome and colour captures Bower talking on a phone in his bathrobe, then proceeds to him taking self-portraits and ultimately ends with him on stage jamming out – all while questioning himself in retrospect:


“How much of your act is acting?”

“Acting? Well, I guess it’s all an act.”


The campaign highlights Bower’s exciting life through the lens of Fendi’s new eyewear collection as fans sneak a peek at the man behind the glasses. The SS’18 eyewear range proves to be of creativity and class — suitable for men from all walks of life, as seen on Bower going about his daily routine and delivering his signature rock attitude with his guitar.