Fashion and its love for sci-fi have gotten creative directors and designers prepping consumers for intergalactic-influenced fashion. Moncler’s recent ’70s-themed Fall/Winter 2017 advertising campaign ‘Moonray’ involves a style battle starring the label’s oversized metallic duvet-parkas, which are so covetable, they end up being abducted by foreign protagonists. Now, enter the world of Gucci, where Alessandro Michele transports us to a parallel universe that is inspired by ’50s and ’60s sci-fi. He collides the world of Gucci’s Fall/Winter 2017 collection with earth dwellers, robots and aliens, who battle it out on uncharted territory.
Filmed by Glen Luchford, the Italian house surprises us with a star-trek themed clip featuring the brand’s Fall/Winter 2017 collection placed in a retro-futuristic setting. Models in Michele’s eclectic, printed outfits go head-on with stop motion dinosaurs and extraterrestrial creatures travelling between Earth and space. See Gucci’s outlandish, creatively conceptualised campaign below.
RELATED ARTICLES
Rising Hemlines Have Us Hot and Unbothered
Givenchy's Hard Carry Is the Voyou
