Freshly furnished and redesigned, the Zegna Paragon store is a signifier that the House’s revamp is complete.
In 2016, Alessandro Sartori made a homecoming to Zegna and with the Autumn Winter 2017 collection, has established new codes for the House — a sensitivity to silhouettes (louche and languid is part of the language), a messaging that survives the constant changing of digital algorithms (#WhatMakesaMan is still relevant in 2022), and most importantly, has established the #USETHEEXISTING project where a full sustainability circle from material to make rounds up his vision.
With the new logo — serif, sharp, and smart — launched last year and the Zegna Paragon store newly refurbished, Sartori has finally reached his final destination for the House. The final pit stop is Oasi Zegna.
Designed by Sartori himself with Zegna’s in-house architects, the Paragon store reflects what Oasi Zegna is all about. Lightness, freedom, and the sunshine that speckles itself across the greenery. Spanning 275 metres and across a single floor, the iconic “segments” like the Luxury Leisurewear sections are still up for thumbing through and trying on but two particular pieces take centre stage: the Triple Stitch™ Sneaker and the Overshirt.
Sit on a Campanino 900 chair by Levaggi, admire Ignazio Gardella (1951) for Tato tables, and next, try on a piece from the Zegna Luxury Leisurewear line or the House’s Modern Tailoring fits.
Make a pit stop today at the Zegna Paragon store and if we could offer a piece of advice, the changing room has incredibly flattering lighting.
Once you’re done with this story, click here to catch up with our August 2022 issue!
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