The new Z ZEGNA collection is an evolution of the highly successful Z Zegna and Zegna Sport diffusion lines of Italian powerhouse Ermenegildo Zegna, combining the two into a single collection that addresses the sartorial needs of the new age male. The collection, designed by Murray Scallon and Paul Surridge, was unveiled at Milan Fashion Week.
Marrying form and function, the new Z ZEGNA features technical, high performance fabrics such as TECHMERINO and intelligent details executed in a tailored elegance. Traditional dress codes are being re-examined through unconventional silhouettes, creating a contemporary expression of tradition with a renewed modern aesthetic.
Gildo Zegna, CEO of Ermenegildo Zegna Group, says: “Zegna is developing a new business tool to target the evolving and specific needs of the menswear market. The new Z ZEGNA will concentrate its efforts to drive attention to different product categories season after season. From ready to wear to accessories, this workshop has been developed by our design team and will put in place the best know how and expertise to hybridize an established concept. The aim of the new Z ZEGNA is to gain a solid position in the accessible luxury segment.”
A new Z ZEGNA store concept will be introduced for the Spring Summer 15 season with openings in key worldwide locations. The collection will be available in selected specialty and department stores worldwide as well as in a large selection of Ermenegildo Zegna flagship stores and on Zegna.com.
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