A first-of-its-kind capsule by G-Star RAW that includes two ready-to-wear limited editions for avante garde style and suave.
Celebrity hatmaker Stephen Jones brings his legendary craftsmanship with the denim style of G-Star RAW to collaborate on a new headwear collection launched this week. The capsule will feature 5 Haute Couture hat pieces and 2 ready-to-wear limited editions including a bucket hat and baseball cap. Both limited edition, ready-to-wear pieces will be available on December 1st via g-star.com.
The G-Star x Stephen Jones collection features five couture denim designs. Each exclusive piece shows the exquisite craftmanship from both collaborators, all created in a responsible Cradle to Cradle Gold Certified denim fabric. Taking inspiration from Jones’ earlier couture creations, the hats become supersized in denim without overlooking any of the intricate, luxury details. In addition, two ready-to-wear hats complete the collection, taking inspiration from classic streetwear styles that boast global popularity; the bucket hat and baseball hat.
Stephen Jones is known for his Haute Couture creations with fashion houses such as Dior, Jean-Paul Gaultier and Vivienne Westwood, with custom-made designs for royalty and celebrities including Lady Gaga, Rihanna, Christina Aguilera and Megan Thee Stallion, among others.
“Everybody around the world knows what denim is and what denim signifies. I took denim out of its comfort zone and made it what it wasn’t. G-Star gave me complete carte blanche,’’ said Stephen Jones.
A short documentary has been filmed in Jones’ atelier in Covent Garden, London. The film will not only give a rare insight into his atelier, creative process and ground-breaking designs but also gives a glimpse of his rebellious past and status within the high fashion world. And it seems that the anarchist attitude of Jones’ pushes the limits of denim design once again, turning denim streetwear into Haute Couture. Whilst the audience receives an insight into the designer’s life, learning how he became the legendary milliner he is today.
Stephen Jones (Cheshire, 1957) burst onto the London fashion scene during its explosion of street style in the late seventies. By day, he was a student at the well-known fashion institute Saint Martins; after dark he was one of the uncompromising style-blazers of the era at the legendary Blitz nightclub — always crowned with a striking hat of his own idiosyncratic design. Over the years, the designer’s creations have graced rock stars and royalty. His popularity has never wavered, with his hats remaining firmly at the forefront of fashion having been worn by multiple celebrities.
Stephen’s sculptural way of approaching headwear design has been embraced by the fashion world, which can be seen in his unconventional work for iconic fashion houses. Utilizing his background in womenswear design, Stephen will always think of a hat within a whole outfit and starts each new design with a line drawing of a person’s back. The prestigious designer continues to take the creative industry by storm, and the acclaimed milliner is bringing his Haute Couture visions to the mainstream fashion enthusiast.
The G-Star RAW x Stephen Jones collaboration will launch on 22 November 2022. The two limited edition ready-to-wear hatpieces will be available from 1 December 2022 at g-star.com. The G-Star x Stephen Jones Double Bucket hat is priced at $240. The G-Star x Stephen Jones Winged Baseball cap is priced at $220. Once you’re done with this story, click here to catch up with our November 2022 issue!
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