“Privé”, in translation, bears the meaning of privacy. But as of this season, the French word now bears another meaning, sizing up to be the namesake behind Dior Men’s latest bag.

And discreet it is. Kim Jones’ newest creation prizes the minimal, with a body crafted out of the house’s supple Dior Icons grained leather. And just so that the maison’s intentions are made clear, its design is centred around privacy, and not secrecy. Emblematic Dior Oblique motif decorates the bag’s luxe suede interiors, which surfaces in soft, subdued movements, presenting a private look into what matters most — craft.

Already spotted on the likes of the house’s famed Thai ambassadors — Mile Phakphum and Apo Nattawin — the bag is sleekly dressed up alongside new seasonal releases from the maison, including the new Matchpoint sneaker and ready-to-wear from its Fall 2025 collection.