“Eh, can you send it to me on AirDrop?” is a phrase uttered as frequently, if not more than “Let me know how much to transfer you” whenever a hangout concludes. Having been our first serious smartphone, first tablet, to first workhorse computer (when the logos would still light up!), Apple devices have always been a pivotal part of our personal and social lives. More than just the cult-like prestige it has established, the element of convenience that we have all grown familiar with has kept them endlessly alluring. It is the same driving factor behind “Your Instagram Stories look clearer than mine!” and “Who has the latest iPhone? Let’s use yours for photos!” To reduce the appeal of Apple devices to a matter of aesthetics would be a disservice to the longstanding ecosystem it has cultivated. Just ask any Apple convert when was the last time they considered switching out?
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For small local businesses like design studio Cream Pie and media company Stacked, having the ability to run and grow their businesses in an agile, fluid manner becomes a vital part in sustaining their businesses. Agility manifests through their ability to structure workflow and build a consistent method to deliver value to their consumers. In consideration of work tools — both hard and soft — intuition and ease are critical elements that would determine how quickly these processes are fully onboarded. A deeper look at these local businesses across different industries has revealed that they did not need to look far and wide for foreign solutions to run their businesses — they just needed to reach into their pockets.
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With Apple devices like the iPhone, iPad, iMac and MacBooks that are already deeply embedded within our personal lives, the revelation was that these devices are too built for their craft and value-creation. Straight-out-of-the-box features like Sidecar that allow them to use their iPad as an external screen for Macs, serving as an Apple Pencil-compatible display, open up limitless opportunities for notetaking tasks. Across multiple devices, Continuity Markup has made internal feedback for creative assets and signing documents a breeze. Contracts can be signed across multiple users on different devices with ease.
With the introduction of Apple Intelligence, intuitiveness takes on a whole new level as Siri is now supercharged with ChatGPT, giving new ways for small businesses to support their day-to-day tasks. Got a question? With support for Singaporean English, cultural contexts and colloquialisms are now made part of Siri’s breadth of knowledge, making interactions feel a lot more natural. For small businesses, Writing Tools provide a valuable complement to copywriting skills that supports brand communication, meant to enhance the way they engage with their audience. As a finite resource, time-saving tools like Priority Notifications allow staff to identify what to pay attention to at a glance.
For small enterprises, access to work tools that can be familiarised with as swiftly as possible will allow them to shift their focus towards craft. When it comes to creating value for your audience, it is best to just keep things simple and begin with tools that you are already familiar with. Apple’s powerful and already-established footprint makes it all the easier to adopt — all it takes it just a new mindset and maybe a different App. Apple Intelligence is currently compatible with iPhone 15 Pro and later, as well as iPad models and Mac models that are powered by the M1 chip and newer.
Once you are done with this story, click here to catch up with our April 2025 issue.