The Apple Vision Pro is no doubt a game-changing product from Apple. It has often been described in many ways: adaptable, responsive, physical, futuristic, and revolutionary. And as far as specification goes for a VR/AR headset in 2025, it’s safe to say that it has managed to tick all the right boxes. Yet, while there’s fanfare surrounding just how life-changing it is with its suite of features that makes any daily task more manageable, it’s also easy to forget the one thing the device is truly capable of — making something unreal feel real, and the emotions that go behind that experience.
You’ll feel it right away at any demo, especially if you can experience the headset’s sample Spatial photos and videos for the first time. Words can hardly describe that experience. It’s almost as if you’re looking at someone else’s memory. Andyou’d be forgiven if you started to imagine how your special moment could look like with this feature. Maybe a birthday? Or a night out with friends? Now, imagine a concert, though, it’s not one that you may have been to physically. But it’s so real and immersive that you may very well have been.
Metallica, the latest Apple Immersive Video for the Apple Vision Pro, is more than just a concert film. It may seem like one with its documentary-style montages and aerial footage of the band’s performance of their tracks such as One and Whiplash. But Apple’s 180-degree video format combined with the Vision Pro’s high quality, sharp displays makes watching the 25-minute video — the longest Apple Immersive Video yet — from a Mexico City show feel like a real-life experience.
There’s nothing quite like it. Watching the crowd of fans shouting in exhilaration while Metallica lead singer James Hetfield makes his way to the centre stage feels almost like you’re standing right by him in person with its life-size encapsulation of Hetfield. It’s so real that your body starts to adjust as though you’re there, though you won’t have to bruise your feet to stand in the hot, sweaty crowd with the Vision Pro. It’s an experience that’s hardly possible to emulate in a 2D format, let alone in 3D with even IMAX.
And it’s just the latest example of how well the Apple Immersive Videos for the Apple Vision Pro have gotten since it first launched less than a year ago. The best part? Customers can experience it all in person at Apple Stores by booking a demo for free online. And if you’re looking to sweat it out to Metallica this month without having to physically be at their concert, now’s your chance to do so with the Apple Vision Pro.
Experience Metallica with the Apple Vision Pro by booking your demo at an Apple Store near you here.
Once you are done with this story, click here to catch up with our March 2025 issue.