Dyson’s latest product— the Dyson Airstrait — continues its winning streak of engineering stellar grooming tools.
Blackpink’s JISOO is fronting this campaign for a reason — this gizmo gadget is hard not to love. This revolutionary hot-plate-free hair straightener simultaneously dries and straightens hair with angled and high-pressure blades of air, the directional airflow projected at a 45° angle to help align the hair strands for a smooth and shiny finish without the need for extreme heat. This reduces chances of heat-induced damage thanks to a shorter drying and styling time.
Additionally, the straightener can safely perform a lot closer to the hair roots as the many diffusers ensure heated air is directed away from the user so their scalp can stay void of moisture and bacteria. Since this is a wet-to-dry device, less heat is also needed to break the hydrogen bonds that hold the shape of hair strand since water in wet hair naturally weakens these bonds.
Couple this with the Dyson Airstrait’s intelligent heat control,“wet” and “dry” specific styling temperatures and two-speed settings; hair will be the last thing one will need to worry about when getting ready to step out of the house — even in a hurry.
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