Despite all odds last year, we received 191 nominations, tested 140 of them and crowned 33 “Best Of” products for our inaugral Grooming Awards. This year, for our Grooming Awards 2021, the nominations have almost doubled to a whopping 368 that could be taken as a sign of doing one thing right: staying committed to looking past the hype to deliver the cream (or serums and lotions) of the crop of grooming products. While such reviews are common on the internet now, we, alongside industry veterans (makeup artist Eric Yeo, Larry Yeo and Sha Shamsi & Mediacorp actor Thavanessan) pride ourselves in how stringent and sincere we are in our reviews. They have to be as innovative as they are ingenious and of course, a pleasure to the senses when used.

One might notice too that we have opened up a makeup category: a response to the new era in its unbridled liberation of gender norms. Here, the “Best Of” products for our Grooming Awards 2021. We hope one will enjoy them as much as we did.

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4. Best Anti-Ageing Serum — SkinCeuticals CE Ferulic:  A potent blend of 15% pure vitamin C, 1% vitamin E and 0.5% ferulic acid in this lightweight serum immediately gets to work overnight — or as guest judge Larry Yeo puts it, “The original gold standard of anti-ageing products”.

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5. Best Hydrating Serum —  La Mer The Concentration:  “Hydrating, skin soothing, skin calming and skin strengthening,”comments Larry— atestament to this powerhouse elixir’s properties which form a protective barrier on one’s skin to hydrate and strengthen.

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6. Best Brightening Serum – BSKIN Vita Advanced V.3 Intense PAF Concentrate: The combination of 20% stabilised L-Ascorbic acid and a PAF complex provides visibly faded spots within two weeks of continued use. Deputy Editor Bryan Goh also noticed that “my smile lines have faded despite frowning so often.

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7. Best Anti Ageing Moisturiser — Estée Lauder Revitalizing Supreme+ Global Anti-Aging Power Creme: “With an extensive formulation like this,one can simply use this alone right after washing the face,” shares Larry who refers to the RevitaKeyTM Technology that amplifies collagen and elastic production.