Men’s Folio’s Grooming Awards 2024 spotlights the winner for the category Best Woody Fragrance — the BLEU DE CHANEL Parfum.
Despite the gravitational pull towards niche and little-known fragrances, the BLEU DE CHANEL Parfum stands unrivalled in cultural distinction amongst men’s scents. This status remains unshaken despite the many luxury fragrances sprouting every so often. One plausible explanation lies in the various marketing campaigns featuring cinema’s most sought-after men that appeal to an evergreen cultural zeitgeist. Launched in 2018, the BLEU DE CHANEL Parfum embodies an irresistible and distinctive charm bottled by Olivier Polge. Its top notes of lavender and geranium, and a New Caledonia heart evoking a creamy, milky, addictive accord of sandalwood has entrenched itself amongst men for a singular purpose: to evoke their utmost confidence with just a spritz. While some might regard the BLEU DE CHANEL Parfum as too heavy for the day, Olivier Polge formulated it as a different interpretation of the first-in-the-range BLEU DE CHANEL Eau de Toilette rather than a more intense version of it. Both fragrances, along with the third BLEU DE CHANEL Eau de Parfum, share similar citrus, aromatic and woody accords, though the BLEU DE CHANEL Parfum’s greater concentration of sandalwood reveals a more intense woody facet compared to the others, cementing its versatility for day and night wear. Actor Shawn Thia shares his narrative of transformation, mirroring the fragrance’s influence in shaping masculinity.
Who do you aspire to be?
I don’t see myself as a traditional person; I’m someone who doesn’t conform to conventional norms. I strive to embrace individuality and think outside the box. While I can’t say for certain who I aspire to be, I do know that I want to be someone who inspires the next generation. I hope to be a role model, encouraging others to pursue their passions, challenge the status quo, and believe in their unique potential. Ultimately, I want to make a positive impact on the world by promoting creativity, innovation and resilience and showing that it’s okay to forge your own path in life.
What takes you further?
The thrill of not knowing what’s next and where to go excites me. It’s the sense of adventure and the anticipation of new experiences that drive me forward. The uncertainty keeps me on my toes, pushing me to explore uncharted territories and embrace the unexpected. Each new challenge and discovery fuels my passion and curiosity, making the journey all the more rewarding. This constant state of wonder and possibility is what truly takes me further.
What is your first impression of the BLEU DE CHANEL Parfum?
My first impression of the BLEU DE CHANEL Parfum was its freshness. It’s easy-going without overpowering, and there’s something comforting and familiar about it that feels right. The scent’s dry down was muskier to me, but it feels suitable for any occasion, including a date night. The BLEU DE CHANEL Parfum has since become a part of my daily grooming routine. Every time I use it, it gives me a little boost of confidence. It’s subtle enough for everyday wear but still makes an impression. It feels like an extension of my personality — laid-back and authentic.
Photography Zantz Han
Styling Manfred Lu
Grooming Eric Tan | PaletteInc.
Hair Karol Soh | PaletteInc.
Styling Assistant Vanessa Grace Ng
Once you are done with this story, click here to catch up with our August 2024 issue.
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