The Acqua di Parma Barbiere Service at its first standalone boutique in Raffles City Shopping Centre provides the full suite of services.
Since its conception in 1916, Acqua di Parma has been in the business of preserving history. A language of La Dolce Vita that extends beyond the universe of beauty, elegance, generosity, and a genuine Italian style — to use something from the Maison is to telegraph one’s taste level. And this is not something superfluous we came up with. The Maison’s goods are distributed across 43 countries where customers are soaking up the brand’s sunshine-like appeal.
With Acqua di Parma’s barbiere service, however — the brand already has a barbiere grooming line launched in 2006 — tradition becomes something tactile.
In the most simplest sense, Acqua di Parma’s barbiere service is an expression of a time gone by where time itself was a luxury. Book an appointment, select a service ranging from a haircut to a shave and then, leave the room feeling like a new man — the trick to the trade however would be that as we mentioned, one needs to spend some time.
In Acqua di Parma’s words, however, “There’s a whole narrative behind the place and concept that runs deep. It begins with the most basic and deeply personal of rituals – a shave: the expression of a man’s individual style and genuine elegance. Characterised by slow, accurate hand movements, this true art has been handed down through the generations, becoming a trademark of all Italian men. Today, these movements still feel like a rite of passage, calling to mind that moment of complicity between father and son.”
Meet Danilo Mancino, an international barber who works too in the Acqua di Parma boutique in Milan.
Prominence, virility, and ruggedness — getting cleaned up with a razor has almost become a lost art in an era of fast tricks. The barber shop tradition, however, experienced a short-lived wave in the early noughties because of what some might consider “a novel experience.” In exchange for time and money, one can experience living like a king. This experience has always been the cornerstone of the culture where customer service comes with a strict set of manners. More than just providing a close shave, the concerns of a customer has to be customised.
“The Acqua di Parma Barbiere experience is rooted deeply in the rituals of the Italian art of shaving. And there is a special place where you can experience the feeling of well-being that such a private and personal ritual affords, just as if you were in the privacy of your own home: the Acqua di Parma Barbiere, located in the selected boutiques across the world. A private space where you can rely on the gestures and know-how of an expert Barber, who shares the passion for this traditional art.” says the brand.
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From boys to men and first-timers to converts, the Acqua di Parma barbiere service uses the entire range of its barbiere products. “The different products in the skincare range cater to various needs providing the modern gentleman the essentials for healthy-looking skin through a simple and effective daily routine expressed in iconic Italian style.” and if one wants to purchase the razor home for personal use, the answer is affirmative.
“It’s the artisanal know-how that turns the sum of little parts into an extraordinary object. The razor is meticulously crafted for the perfect shave through steady hands and precise movements of the artisans that bring to life our ergonomically-designed razors. They are perfectly weighted and balanced to ensure optimal handling during shaving.”
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