With a new tagline that says #BeYourOwnBOSS, the brand’s refresh is suggesting earnestness, elegance, and empathy. To be a boss in today’s era is to be equally sharp and smart to craft your own success. Or, it could mean having an open mind and heart that allows you to write your own rules and find a greater purpose by being bold and impactful.
Lining up with this mission of bravado comes BOSS Fragrances, elixirs that have been expertly crafted to reflect the powerful personalities of the BOSS man and woman. In time for gifting season and together with the launch of the new BOSS Bottled Parfum, the House has launched its Official Flagship Store on LazMall Prestige so here, discover the three bestsellers from BOSS Fragrances from 19th to 21st October.
BOSS Bottled Parfum
Launched in October 2022 and fronted by Chris Hemsworth, the newest version of the iconic fragrance conveys remarkable strength and charisma like its campaign star itself.
The noble heart of rare orris concrete and a fig tree root accord (its initial notes are a crisp blast of Mandarin and heady incense) dries down into a warm woody base of cedarwood essence and a vegetal leather accord that reflects a powerful bold perfume for men who live like a BOSS.
BOSS Bottled EDP
A 2020 edition of the 1998 original, this version, a fresh masculine fragrance, takes what its predecessor perfume made so special — sweet apple, aromatic cinnamon, and earthy vetiver — but dials it up for some stunning sillage with a musk base that grounds the lightness of its top and middle notes.
A hallmark of sophistication and confidence, BOSS Bottled EDP is for the BOSS man who is primed to succeed under any circumstances.
Boss The Scent Le Parfum for Him
In line with the introduction of Euphoria’s Jacob Elordi as its campaign ambassador, the seventh incarnation of the Boss The Scent line offers an exquisite twist for seductive intensity: alluring top notes of ginger and Maninka fruit with an intense leather base that taps into the ongoing evolution of modern masculinity.
Celebrate the launch of BOSS Fragrances’ Official LazMall Flagship Store from 19 to 21 October with Lazada-exclusive sets and gifts, or tune in to catch MediaCorp actor Ayden Sng, and Mediacorp 987 DJ Kimberly Wang who will be appearing on LazLive at 9 pm on 19th October to showcase the perfect Fit & Scent pairings and how each complements BOSS Fashion.
Once you’re done with this story, click here to catch up with our October 2022 issue!
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