LVMH Watch Week 2026 kicked off in the iconic Via Montenapoleone in the heart of Milan, where Hublot once again flexed their watchmaking might and redefined the future of luxury watchmaking. Amongst the pieces that were unveiled here are three models that caught our attention.
Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition
Hublot honours tennis legend Novak Djokovic’s illustrious career with the Big Bang Tourbillon Novak Djokovic GOAT Edition. Built on the pillars of material innovation, technical mastery and Hublot’s unique watchmaking approach, the collection celebrates Djokovic’s legacy in the most fitting fashion: by commemorating his professional victories. Instead of presenting a single watch, Hublot presents it as a triptych in three colours to signify the three tennis playing surfaces. Orange represents Roland Garros and clay courts; blue represents Rod Laver Arena, Arthur Ashe Stadium, and hard courts; and green represents Wimbledon and grass surfaces.
With 101 professional tournament victories under Djokovic’s belt, 24 of which are Grand Slams, each variant is offered in quantities that match Djokovic’s wins on each surface. There will be 72 blue, 21 orange, and eight green pieces; more will be added when Djokovic completes another victory. The watch itself bears significance to Djokovic’s racquet as a composite consisting of Djokovic’s Lacoste polo shirts and Head tennis racquets is specially engineered to create a high-tech, lightweight and rigid marbled material used for the watch case. Twelve blue, four orange and two green polo shirts and 12 racquets were used in total. The composite, used in tandem with the world’s strongest polymer, Titaplast, is infused with a tangible touch of Djokovic’s legendary career.
Within the case lies the MHUB6035 Automatic Tourbillon calibre, with an aluminium tourbillon cage anodised to match the case’s colour. Instead of working with traditional main plates, the Nyon manufacture engineered a three-dimensional lattice (0.55mm thin) shaped after tennis racquet strings to mount the calibre components. Each main plate is black PVD-coated and printed with Djokovic’s “ND1” logo in white. A further yellow-green lacquer treatment to the mainspring barrel recreates a tennis ball on the case back. As a final touch, the watch is paired with a white leather strap, a colour often seen on Djokovic’s playing racquets, and finished with the words “Greatest of All Time” in white lacquer.
Hublot Big Bang Unico SR_A
After presenting the thought-provoking Hublot Big Bang Tourbillon Carbon SR_A, Hublot and Samuel Ross MBE’s next chapter in their partnership sees the duo venture into the realm of the Unico Manufacture movement. At first glance, similarities between the Big Bang Unico SR_A and Hublot Big Bang Tourbillon Carbon SR_A are discernible. Even though both share a similar, longish shape, the watch still stands out as one of Hublot’s more radical, provocative and forward-thinking wearable sculptures. Given Ross’ background and expertise, material engineering, industrial geometry and performance are pushed to the extreme under Hublot’s “Art of Fusion” philosophy. One of the bigger shifts away from Ross’ previous creation was the absence of colour, as the satin-finished, polished black ceramic case is a subtle nod to Hublot’s famed all-black execution.
The sleek appearance is complemented by the classic Hublot Unico dial, which offers a raw, unapologetic view of the famed flyback chronograph HUB1280 movement. A honeycomb motif, one of the distinct creative languages emblematic of the SR_A, finds new meaning in a lightweight, ergonomic and structured rubber strap developed specifically for this reference. “With the honeycomb, it was about taking information away from the watch to increase the lightness,” explains Ross. The 200-piece limited edition watch finds a clear balance between artistic expression and mechanical purpose, anchored by Samuel Ross’s industrial design language to Hublot’s most recognisable in-house chronograph.
Hublot Spirit of Big Bang Year of the Horse Frosted Carbon
With Lunar New Year visible in the near horizon, Hublot celebrates the Year of the Fire Horse with the Hublot Spirit of Big Bang Year of the Horse Frosted Carbon. In the centre of the 88-piece edition, the Dragon-Horse spirit comes alive on the dial, symbolising ambition, endurance and constant forward motion. Crafted from hand-laid carbon marquetry and outlined in 3N gold, the Tang-dynasty-inspired horse appears charged with energy. Encased in a 42mm frosted carbon case and powered by the HUB1710 automatic movement, the watch transforms cultural force into mechanical rhythm.
Once you are done with this story, click here to catch up with our December/January 2026 issue.