It’s always Burberry weather. For the last 169 years, the house has innovated in various technologies, hoping to constantly refine its outerwear and redefine what it means to the wearer. But it’s not just about pushing forward this British legacy, but also about celebrating it. In 2025, the British label is all about the heritage of the label and its many other functional outerwear garments. It’s simply much more than just the iconic trenchcoat — there’s much else to discover. That’s why in this latest ad campaign, you’ll see Seungmin and Bright having a memorable run-in together. Burberry isn’t just about utility; it’s about belonging.
Men’s Folio has an exclusive interview with both Seungmin and Bright on travels, chance encounters, and more.
Seungmin of Stray Kids
Describe one of the most unexpected yet memorable encounters you have experienced.
Meeting Ryan Reynolds on our music video set and having the opportunity to film together was an unforgettable experience.
What excites you the most about being a part of this campaign?
Working with a brand I truly love is always exciting, rewarding, and something I take great pride in. Filming this campaign in London, one of my favourite cities, made it feel even more special — as if I were part of Burberry’s rich heritage.
What’s the first word that comes to mind when you see yourself in this piece of outerwear?
Naturalness.
What is your kind of perfect weather?
The cool and refreshing autumn weather these days feels just right for me.
When you visit any country, what’s the one thing that you must do in every destination? (like some people must visit the supermarket of every country, or buy a fridge magnet)
As soon as I arrive, I like to go outside for a walk and take in the atmosphere of the city. If something catches my eye along the way, I buy it.
City or nature?
These days, I find myself drawn more to nature. There’s something so refreshing and freeing about wide open spaces
Bright Vachirawit
What’s the first word that comes to mind when you see yourself in this piece of outerwear?
Cool!
Describe your co-talent from this video in three words.
Young, nice, and charming.
Is there anything fun you found about your co-talent from this campaign shoot?
I found out that he actually has a great sense of humour. We laughed a lot between takes, and it made the whole shoot feel really easy and fun.
What is your kind of perfect weather?
Raining.
How would you describe yourself as a traveller?
Curious traveller. I like to observe and feel the energy and rhythm of every place I go.
“If I could travel now, I would…”
Go to Iceland and do a road trip for two weeks.
When on holiday, what’s the first thing you do when you enter your hotel room?
Jumping on the bed.
When you visit any country, what’s the one thing that you must do in every destination?
Checking out nightlife. I love to see the music scene and how people have fun and party in every place I go.
What’s at the top of your travel bucket list now and why?
Iceland. It’s so unique and full of unbelievable natural creations.
City or nature?
Both!
Images Courtesy of Burberry
Once you are done with this story, click here to catch up with our October 2025 issue.