Niche fragrances are having their moment, and the prevailing mindset seems to be the more obscure, the better. After all, who wants to share a scent trail with someone else? That doesn’t mean fashion house perfumes are fading into irrelevance. In fact, tucked within these contemporary maisons are olfactory gems that remain under the radar. From Fendi’s Eaux d’Artifice to Louis Vuitton’s eLVes, a wave of new fragrance releases is proving that subtlety and exclusivity are not reserved for the niche world alone.
Eaux d’Artifice Eau de Parfum, Fendi
Only The Brave Eau de Toilette, Diesel
Un Été Français Eau de Parfum, CELINE
Gentleman Réserve Privée Eau de Parfum, Givenchy
Muse Eau de Parfum, YSL Beauty
eLVes Eau de Parfum, Louis Vuitton
Photography Sherman See-Tho
Art Direction & Styling Danessa Tong
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