There are many ways to perceive Demna. For some, the designer is fashion’s answer to Maurizio Cattelan — the artist who duct-taped a banana to a wall and called it art — treating clothes as contemporary commentary: ironic, sometimes reckless, but pointedly honest about the culture that surrounds them. For others, he is little more than a hype machine for streetwear obsessives, his exaggerations dismissed by critics as gimmicks or laughed off by those who pride themselves on being “ordinary.” That tension between those who see satire versus only spectacle has become part of Demna’s language over the decade he helmed Balenciaga.
Under Demna, Balenciaga is also one of the most misunderstood projects in contemporary luxury. Its power lies not in being universally liked, but in forcing us to confront the contradictions of a world where irony, banality and aspiration all exist in the same garment. What often gets lost, though, is that Balenciaga under Demna is about making sense of what it means to be human in the age of spectacle rather than provoking for provocation’s sake. His work is imperfect, often extreme, and at times abrasive, and that is exactly the point. It is less about designing to hand us answers and more about holding up a mirror, suggesting that the contradictions we see in his clothes are the same ones we live with every day.
(On JUYEON) Coat, shirt, pants, tie, shoes, all Balenciaga 54th Couture; (On PP) Coat, shirt, pants, tie, shoes, all Balenciaga 54th Couture
That insistence links him to the struggles of artists across disciplines: the tension between creating something profoundly personal and watching it flattened into spectacle. To make art, to make fashion, is to risk being consumed. The same paradox touches the faces of Balenciaga today: Thai actor, artist Krit Amnuaydechkorn, better known as PP or PP Krit to fans, and JUYEON of the South Korean boy group THE BOYZ. Both have become fixtures in the Balenciaga universe over the last three years, navigating the same double bind: to be idolised is to risk being dehumanised. Yet their presence in Demna’s world suggests a refusal to retreat. Similar to the articles of clothing themselves, they embody the fragile truth that to feel human amid the spectacle is perhaps the most radical gesture of all.
To be an artist today is to thread the fine line of attention and erasure. Every gesture, every appearance, every image circulated online carries a weight that is both fascination and threat. As Bret Easton Ellis wrote in Glamorama (1998): “The better you look, the more you see. That’s the only thing they taught us. But no one tells you that the more you are seen, the less you exist.” It is this hollowness at the core of visibility, the irony of idolisation, that makes Balenciaga a fitting arena for figures like PP Krit and JUYEON.
(On JUYEON) Coat, shirt, pants, tie, shoes, all Balenciaga 54th Couture; (On PP) Coat, shirt, pants, tie, shoes, bag, all Balenciaga 54th Couture
While the duo may be pop idols, their appeal extends beyond polished perfection. PP Krit, with his candid humility and off-stage warmth, has often revealed glimpses of vulnerability that fans rarely see in the hyper-curated Thai entertainment scene. JUYEON, trained under the gruelling discipline of South Korea’s idol system, balances technical precision with moments of spontaneous humour and openness that remind audiences that even the most rigorously sculpted figures are still deeply human. Both navigate relentless visibility without losing their sense of self, proving that to be idolised does not require erasing the very traits that make one human.
And yet, the draw is not only in spectacle. What made Demna’s world, and those who dwell in it, compelling was their resistance to vanish into the image. To be idolised and still insist on being human is, in a way, its own act of rebellion. It is the same insistence that animates all artists who wrestle with the contradictions of visibility: the tension between the body that is consumed and the voice that refuses to go silent.
That is where this conversation begins, at the intersection of fashion, fame and identity. Looking good is never simply to be seen, but to reckon with what remains unseen. Men’s Folio sits down with PP Krit and JUYEON, moments after Balenciaga’s 54th Couture show, and Demna’s Balenciaga swansong.
(On PP) Jacket, pants all Balenciaga 54th Couture; (On JUYEON) Jacket, sweater, pants, glasses, all Balenciaga 54th Couture
It has been a while since we spoke to both of you. Can you share with us new revelations about yourselves from the past year?
JUYEON [J]: I used to think that going with my mood, flow, being carefree, would bring better results than, say, sticking to a planned and polished routine that most people have. However, I’ve come to realise that structure and planning are actually important, especially if the goal is to look even more refined.
PP Krit [PP]: There were definitely plenty of milestones. For one, I’ve learnt to balance my work and personal life much better. But the biggest for me would be hosting my first solo concert, PP Krit My Pleasure Concert. More recently, Project Red was a major highlight. It included a new film, The Red Envelope, as well as its accompanying concert, The Red Envelope Wedding Concert, which I did with Billkin.
The theme of this story is about being human, and the questions can get quite intimate. But let’s start with something simple for each of you. PP, when you’re overwhelmed, who or what brings you back to the centre?
PP: It’s not exactly a person, but the one thing that takes the stress away is online shopping [laughs]. The stress melts away the moment I hit “checkout.” On a serious note, whether you’re in the entertainment industry or any other line of work, the chaos, fatigue, and pressure are pretty universal. So while it’s important that I give it my all while working, I also make sure to take time to rest, travel, relax, and spend quality moments with my family, friends, and the people I care about most. I’ve learnt to really listen to myself, be present, and trust who I am.
What about you, JUYEON? How do you spend your time in ways that feel truly you?
J: I feel most like myself when I’m walking while listening to music I love. It’s that simple [laughs].
Coat, shirt, glasses, all Balenciaga 54th Couture
Since we’re on the topic of simple, you told us last year that “Lee Juyeon” and “idol JUYEON” are not very different. Has that perspective shifted at all with time or experience?
J: I’ve realised that the work I do as either has the power to influence and inspire many people. It has made me feel a certain sense of pride in what I do and what I can do.
What about you, PP? Do you think there’s a difference between your real self and your “live-on-air” self?
PP: I see “PP Krit the artist” and the real “me” as the same person. But of course, it really depends on the moment. There’s always a part of me in every character when it comes to acting. My own experiences and emotions will find their way into the role, alongside the character’s traits, which are determined by the script and direction. On the artist’s side, I always put my passion and heart into it, regardless of whether it’s a song, music video, or stage performance. So yeah, there’s always a piece of me in every project I take on.
Do you believe you become more real as more people know you as PP Krit the artist and actor, or less?
PP: For me, there isn’t much difference. Every time I work on something, I want it to be something that brings me joy in the process because if I’m not happy with the work I am creating, whether it’s with acting or music, I don’t think I could truly convey that same feeling to the audience. And if I can’t feel it, the people watching or listening probably wouldn’t be able to either.
J [To PP]: Then, do you ever feel like you’re acting even when you can just be yourself in public?
PP: I guess I’m always kind of performing [laughs]; just kidding, by the way. Honestly, I’m not very good at hiding my feelings, so whether I’m in front of my fans or backstage, what you see is just me being me.
Jacket, shirt, pants, bowtie, brooch, shoes, all Balenciaga 54th Couture
So JUYEON, what does “being human” mean to you, especially in the context of your career?
J: For me, it has always been important to refine myself and maintain a strict personal routine when I’m not working.
In a way, it’s guarding your interior from the exterior. Do you feel the same PP? What parts of yourself do you protect most from the public?
PP: Uh, the sexy side? [Laughs]. But I’m only saying that because I’m afraid most people will not be able to handle it.
You’re quite straightforward, PP. What emotion is hardest for you to express in real life, but easiest on screen or through music?
PP: I think it would be self-love or focusing on myself. Sometimes in real life, there are days when I forget to prioritise myself. I may end up caring for and loving others so much that I forget to care for myself. However, when I see all my fans looking at me and sending across all their support while I’m on stage, it inspires me to love myself even more so that I can reciprocate this love to every single one of them.
What about you JUYEON? What emotions are hardest for you to express publicly?
J: Being completely honest is the hardest for me.
PP [To J]: Ok, be honest then. What’s the funniest encounter we’ve had?
J: There was this time when both of us were completely exhausted from our packed schedules. We were checking in on each other, asking if the other was ok, but we both looked so far from ok that it actually made us laugh. Do you remember this? Still, it was a moment where we encouraged each other to keep going.
How do you both check in on yourselves when things get a little too heavy or too much?
PP: I think self-awareness is the most important. No matter how the circumstances around us change, whether it’s about success, fame or popularity, I have to be conscious and aware of what I actually want. I believe that I can achieve them no matter the situation.
J: I just need an iced americano [laughs].
Has there been something a fan has said or done that has touched each of you in a way that felt deeply personal?
J: A fan once told me, with no context given, mind you, that “whatever choice you make, it’s the right one.” It gave me so much courage and made me feel that there’ll be someone who supports me no matter what I do.
Has a fan ever surprised you by seeing a part of you that most people miss, PP?
PP: I believe my fans have probably seen every side of me already [laughs]. Most of the time I can’t hide my expressions whether I’m laughing, surprised, or feeling anything.
How do you maintain real emotional connection with fans when everything moves so quickly?
PP: Honesty and sincerity towards others and myself are the things that I truly value. I cannot portray any character well if I don’t believe in it or if I’m not being sincere with myself about that role. Even on stage, if I’m not happy, I cannot pass the feelings on to everyone.
J [TO PP]: So if I had to survive a day in your job, what would be the hardest part for me?
PP: I’d say, probably the way I dress [laughs].
If your body could speak for itself, what would it say about being stared at?
PP: “Please look at the photo of me with my makeup on.”
Jacket, shirt, pants, tie, all Balenciaga 54th Couture
Are there sides you’re still getting to know as JUYEON?
J: Like I mentioned, I’ve been reflecting on my strengths and weaknesses. I like my natural, “go with the flow” side, but I’ve also realised I need to become more organised.
Organised internally, I would assume. On the surface, I don’t think many people would notice that. Is there a part of you that you feel people often misread or overlook?
J: That I’m a very sensitive and emotionally perceptive person.
And for PP? Do you ever feel pressured to always be “ok” in front of others, even when you’re not?
PP: I believe everyone has felt that way before. Some days we feel okay, but on other days we might not feel the same. What’s most important is that we never forget our own worth. When problems arise, we cannot avoid them, but we can learn from them and work on overcoming them.
J [T0 PP]: Funny, you mentioned that because I wanted to ask, what’s one thing people totally misunderstand about what we do?
PP: Some might think that being an artiste looks easy and not that exhausting. But honestly, I have had to go through a lot, from pushing myself out of my comfort zone, building self-confidence, to having to train constantly and manage so many other things that are going on behind-the-scenes.
PP [To J]: But speaking about self-confidence, what was your most memorable experience as an idol?
J: That moment when I lock eyes with a fan while performing on stage.
PP [To J]: Then, do you think our younger selves would recognise who we’ve become?
J: Probably not [laughs]. We’ve changed so much and grown into versions of ourselves that our younger selves wouldn’t even recognise. But! In the best way possible.
Back on a serious note, PP, you mentioned in 2023 that everything still felt like the beginning of your career when you first started. Does it still feel that way today?
PP: There are still times when I feel unsure, you know? But over time, I’ve started to understand my style and what I really like a lot more. I’m learning more about myself all the time. Challenges? Yeah, I’d say I’m still at the beginning there. Things come up at work and in my personal life, and since I work with so many different people, I run into situations I’ve never faced before. It can be tough, but I try to see it as a chance to learn and grow a little day by day.
Since we last interviewed you, you’ve walked for Balenciaga not once but twice [on the runway]. How do you feel about that?
PP: Whenever I get an opportunity from Balenciaga, I feel just as excited and grateful as the very first time. I wasn’t as nervous this time since it’s my second runway, but every experience leaves a strong impression on me. It’s such a valuable opportunity, and honestly, I never know when another chance like this will come along.
There are edits made by your fans showing your time modelling for shows in Bangkok and now as a model for a world-renowned brand such as Balenciaga. Are you just as proud of yourself as they are?
PP: First of all, please delete that old video! Just kidding [laughs]. That runway walk was from when I was really young. Watching it now, I do feel a little shy, but at the same time, I feel proud and grateful every time I get to work with Balenciaga. What I’m even more proud of, though, is the journey I’ve shared with my fans, growing and experiencing these moments together with the people who have always supported me.
J [To PP]:I’ve been meaning to ask, do you actually enjoy watching your own stuff back?
PP: I don’t really go back and watch my stuff. Usually, I check the feedback after each performance to see how I did, and that’s it. I get a little shy watching myself, to be honest.
J [To PP]: Do those clips make you cringe?
PP: For sure [laughs]. There are definitely clips that still make me cringe a bit, but going through them also reminds me of the good times and just how much I’ve grown along the way.
Jacket, shirt, pants, bowtie, brooch, shoes, all Balenciaga 54th Couture
What about you, JUYEON? When was the last time you surprised yourself in a good way?
J: In the past, I never really looked at my shortcomings. I just thought, “This is who I am.” But now, I’ve surprised myself by actually making an effort to change, and seeing those changes happen has been really rewarding for me.
And has there been a memory that always makes you smile, no matter how busy you are?
J: The simple, everyday moments I spent with my family and my younger sibling when I was a kid. They’re still the ones I remember most.
Have you ever imagined what a fan might say about you 10 years from now?
J: I hope they’ll remember me as an artiste who brought them a lot of happiness, and the person who gave them courage and inspiration.
J [To PP]: What about [PP], what’s the weirdest or most random advice that ended up really helping you?
PP: I’m not sure if this sounds strange, but someone once told me that you don’t always need to be too serious or overly focused when working. I think they were right. Whenever I concentrate too much, I get stressed, and that stress usually affects the outcome. But when I relax and treat it more like a rehearsal, I find that I perform better.
JUYEON, if the spotlight disappeared tomorrow, who would you still be?
J: Lee Juyeon, 28 years old, living in Korea.
What about you, PP?
PP: I’m always myself, no matter what happens, I want to stay true to who I am, someone who loves and takes pride in himself.
(On JUYEON) Coat, shirt, pants, tie, all Balenciaga 54th Couture; (On PP) Coat, shirt, pants, tie, all Balenciaga 54th Couture
PP [To J]: If there were no cameras and no one recognised you, and we could trade places for 24 hours, what would you do?
J: I’d go on a trip to Pattaya, drink coconut juice, and just relax with some good music.
And if you could go off the grid for a week, PP, where would you go and what would you do?
PP: A holiday is definitely a big challenge [laughs]. But if I could, I would probably choose a quiet and beautiful beach because I really love the sea. Being there makes me feel like I can truly be with myself, and it’s such a great way to recharge.
Photography Jeremy Z. Qin
Creative Direction & Styling Izwan Abdullah
Interview & Production (Paris) Manfred Lu
Executive Producer (Photography) Sakura Y. Zhi
Production (Seoul) Oh Seoyul | SY Production
Producer (Photography) Eo
Grooming (PP) Jes Wasupon Ruangwiriyana
Hair (PP) Win Chattramongkol Klamsuk
Grooming (JUYEON) Jung Bo Young
Hair (JUYEON) Kwon Do Yeon
1st AC Louise Reinke
2nd AC Camasso Paride
Production Assistant Jules
Retoucher Adora
Outfits All Balenciaga 54th Couture
Once you are done with this story, click here to catch up with our September 2025 issue.