Demna

Demna's Gucci hits Times Square where the clothes meet the crowd and the spectacle does most of the talking.

We are past the point of pretending that "minimalist shifts" work for a house built on sex and scandals. Demna’s first real outing is cynical, derivative, and undeniably effective — a sharp-edged reminder that Gucci is at its best when it feels less like a brand and more like a threat.

Demna Gvasalia debuts under Gucci with a collection alive with characters, channeling a new “Gucciness” that revels in unapologetic sensuality.

Never miss out on Milan.

To enter Demna’s Balenciaga is to step into a world where spectacle meets humanity. Within that, PP Krit and JUYEON of THE BOYZ navigate the spotlight with a rare, human grace, and are living proof that to be idolised does not mean losing yourself.

A résumé exhibition curated by Demna, encapsulating his decade at the House from 2015-2025 — on view from June 26 through July 9.

There's a new creative director in town and he's one we already know and love. All cheer for Pierpaolo Piccioli's new reign at Balenciaga!

For the first time since disassembling the fabric of street fashion, first with Vetements and now with Balenciaga, Demna has chosen to honour the inspiration that has helped form the person he has become for the Balenciaga Winter 2025 collection.