When The History of Whoo launched the Bichup Self-Generating Anti-Aging Essence in 2009, it gained instant success not just because of its ingredients (ChoJaHaBiDan, a placenta complex that reduces pigmentation and skin fatigue, and three royal prescriptions used in feudal times) and neither was it because it hails from Korea. The hack was that it was a simple-to-use product that promoted instant efficacy. Simply pour the liquid into one’s hands, apply it and expect the skin to turn brighter and smoother over time.
How did the Bichup Self-Generating Anti-Aging Concentrate (the third generation of the essence) become even better? In 2016, it became an even bigger hit after it was reformulated with double the amount of ChoJaHaBiDan and skin-inflammatory reducing cordycepin. It now immediately addressed the five concerns of ageing — relieving of stress, eliminating of impurities, activation of natural defenses, intensifying of ingredients and protection of the barrier — with just one use.
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The addition of BoWonDan (a royal prescription used to treat potential diseases), YunSeolRan (an antixoidant) and soothing lotus flower extract treat minor signs of ageing — think of them like batteries that charge up one’s skin functions. The beauty of the bottle is within a JaHaBiChup Complex that includes PDRN (Polydeoxyribonucleotide) used in aesthetic medication as an injection for tissue repair and anti-inflammation. It is rich in amino acids, vitamins, skin-penetrating ingredients and a growth factor — a third generation product that instantly does the job.
The Bichup Self-Generating Anti-Aging Concentrate, so wonderfully luxurious feeling as it is incredibly efficacious, can be used on its own as a step after cleansing. If one wants the full deal to maximise its potential, the product is available in two sets with each box featuring Korean traditional architecture designs by French artist and designer Pierre Marie.
Two versions of The History of Whoo’s limited edition sets are available: the Bichup Self-Generating Anti-Aging Concentrate 12th Edition Royal Banquet Duo retailing at $538 (worth $877) and the Bichup Self- Generating Anti-Aging Concentrate 12th Edition Special Set retailing at $270 (worth $543). Both are available at The History of Whoo boutiques at ION Orchard or The Shoppes at Marina Bay Sands, or its counters at TANGS at Tang Plaza, TANGS VivoCity, Takashimaya Department Store or BHG Bugis Junction.
Once you’re done with this story about The History of Whoo’s limited edition sets and the Bichup Self-Generating Anti-Aging Concentrate, click here to catch up with our December/January 2022 issue!
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