The SU:M37° Water-full Bluemune Essence defends one’s skin from a myriad of micro and macroaggressions.
The summation of everything SU:M37° stands for is simple — moisturised skin is healthy skin. Like a Newton’s cradle, it only takes one irregularity for momentum to start going out of sync and there are several to contend with now. Acne mechanica from the prolonged wearing of face masks (one’s skin’s barrier can be damaged thanks to fabric rubbing on it), daily pollutants like dirt or grime and even sleeping short of a few winks — all three immediately surface on one’s skin as visual cues. It looks and feels unnaturally red and warm, and in more extreme cases, premature ageing and the formation of dark spots are hastened.
When this affliction happens, it is important to note that one’s skin barrier is injured which in turn causes it to overproduce nerve growth factors that react to the simplest of stimuli. In millennial speak — “it is triggered”. In scientific terms, it is overtly sensitised.
View this post on Instagram
What can the SU:M37° Water-full Bluemune Essence do for one’s skin then? Firstly, it acts as an anti-inflammatory with the use of Bluemune — a patented ingredient that improves the skin’ immunity by 200% and is sourced from a marine microorganism discovered by the National Institute of Fisheries Science in South Korea. Bluemune itself is incredibly hardy as it is able to resist extreme marine conditions like temperature variations of cold seeps and hydrothermal vents.
Secondly, it contains a classic SU:M37° staple — Ewha Yeast, an ingredient produced by the fermentation of pear flowers. Specifically put, it is a 600-year old traditional method where active ingredients are finely broken down to increase the absorption rate of said ingredients by up to 57.8% — a beneficial trait when one’s skin is unable to upkeep its oil and moisture in warm environments as well as in cold ones.
Lastly, it contains peptides — the building blocks of one’s skin barrier. Tests conducted by SU:M37° have proven that it increases the synthesis of hyaluronic acid by up to 400% with just one use while soothing skin through the improvement and increasing of immunity.
View this post on Instagram
The SU:M37° Water-full Bluemune Essence can be used as a moisturiser for any skin type (it is different from a product made for sensitive skin), as a moisture pack that helps one’s makeup sit better on his skin, or as a nourishing massage cream (mix it with one’s cream of choice and massage for three minutes to encourage absorption).
Photography Ethan Lai
Art Direction Izwan Abdullah
This story about the SU:M37° Water-full Bluemune Essence first appeared in our August 2021 issue.
RELATED ARTICLES
Life, In A Slow Dive
