The holy grail of skincare, this three-in-one serum (it’s called the su:m37° Dear Homme Perfect All-in-One Firming Serum) aka the best hydrating moisturiser cuts corners in the most efficient formulation possible.
In its bottle, the su:m37° Dear Homme Perfect All-in-One Firming Serum is suspended as an opaque emulsion. Pumped onto one’s hands, its jelly serum-like texture instantly cools down before melting into a toner-like texture, then readily absorbed into one’s skin. Suffice to say it is the solution for how many enjoy their skincare these days — fast absorbing and if need be, even faster to reapply.
In our opinion, this also makes the serum a universal product. If one is in his twenties, think of it as his first anti-ageing product. For those in their twenties and thirties, it slakes skin and boosts with much needed hydration. For everyone else, it will still work as an all-in-one — Cytosis®, a naturally fermented essence that soothes signs of irritation and redness; maca extract (derived from ginseng) puts a glow back while lightening dark spots and ectoin substance (a synthetic emollient) hydrates and soothes. All in one handy pump of the serum on one’s palm, twice if he needs some love on the neck.
Photography Daryl Tan
Art Direction Izwan Abdullah
This story about the best hydrating moisturiser aka the su:m37° Dear Homme Perfect All-in-One Firming Serum first appeared in our June/July 2021 issue. For the other Grooming Awards 2021 specials, click here.