A baby boomer, millenial and Gen Z-er walk into a room. What do they disagree on? Probably the age old debate on minimum wage and politics. What can they agree on though? It’s that the Gucci Doraemon collection is in a millenial’s words, “effing cute.”
And there is a lot of cuteness to go about with this collection — a dedicated one with special items that celebrates the anniversary of two cultural behemoths: the 50th anniversary of Doraemon and the 100th anniversary of Gucci.
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But how does a 100 year old Italian fashion house incorporate a cat-type robot from the future into its designs? The answer to the Gucci Doraemon collection is pleasingly simple: it features said cat in his classic blue colour over the GG motif.
Debuting January 12 (in stores and online), the campaign, shot by photographer Angelo Pennetta is a display of Gucci’s maximalist sensibilities alongside Doraemon’s signaturewhimsy nature, a transformation of everyday activities into a happy joyful adventure.
The animated icon also takes center stage alongside Gucci models in the imagery, donning Gucci’s retro aesthetic from dresses, jackets, skirts, tracksuits, leather-trimmed bucket hats, and more.
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With over 50 items (yes we counted), the Gucci Doraemon collection featurest the adorable manga character in a range of poses, while retaining what made Gucci one of the hottest design houses of the era.
Shop the Gucci Doraemon collection come February 12th here.
If you’re bored, listless or sick of doing your job, click here to catch up with our February 2021 issue!
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