How did we curate the best February 2021 grooming launches? They have to have cutting edge technology, ease of use and a new democratic approach to male beauty.

Pictured above: Clinique ID Dramatically Different Hydrating Clearing Jelly + Imperfections Active Cartridge Concentrate
One pump of this product dispenses two skin-loving gels — the first is a lightweight oil-free water jelly that hydrates for up to 24 hours and the other, a concentrate that contains salicylic acid to slough off acne-causing dead skin cells.

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One of the most exciting February 2021 grooming launches has been souped up with new surprises: the Kiehl’s Ultra Facial Oil-Free Gel Cream is now alcohol-free while keeping its same beloved cooling gel texture. The skin-hydrating nature of the product does not end there, it now has micronized amino acid that helps to reduce excessive oil production without drying one’s skin out.

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Originally launched in a beige-like nude colour, the fly-off-the- shelves DR.TWL Biomaterials Biofunctional Textile Face Masks that contains copper metallic ions (to promote collagen production and reduce skin pigmentation) and UPF50 (the gold standard in UV-protective fabrics) now comes in a handsome blue and a sterile white. The blue one however, has a chameleon effect that changes with lighting.

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The latest addition to the iconic Boss The Scent family does not hold back on the masculine punches — the spiciness of ginger, aphrodisiac qualities of the egg-shaped Maninka fruit and sensual white suede. Its sillage lies within the above average range that also means one just needs one or two spritzes.

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The skin microbiome healing properties of the Japanese spirit is not lost on the American brand as it is now the main ingredient of their Sweet Biome Fermented Sake Spray. One of the handiest February 2021 grooming launches (it does fit snugly in your hands after all) that strengthens and soothes while comprising a blend of amino and fatty acids, electrolytes and ceramics that hydrate and relief the effect of both physical and blue light pollution.