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Big Time — Swatch’s Larger-than-Life BIG BOLD Collection

Big Time — Swatch’s Larger-than-Life BIG BOLD Collection

Swatch BBCREAM in resin with rubber strap, Swatch BBNAVY in resin with rubber strap, Swatch BBNEON in resin with rubber strap, Swatch BBBLACK in resin with rubber strap, Swatch BBBLOOD in resin with rubber strap

Going big and bold is an expression that Swatch has fervently embraced in its Big Bold collection. The watches are unapologetic and big as the name already suggests, measuring 47mm across. That simply means that it will be the focal point of attraction when it graces your wrist. The smart guys at Swatch gave the collection a convex case design, which simply means that the caseback has a smaller diameter, making it easier to be worn by big and small wrists alike.

Available in a myriad of colours, there is bound to be a colour for every single individual, as seen on the wrists of the Island Boys Collective.

Swatch BIG BOLD is all about its signature style – what is the one item in your wardrobe that makes any outfit fly?
Izzraimy: My tie-dye Helmut Lang Spring Tee that I love so much. Also, my custom engraved Island Boys bracelet that a brand gifted us – sentimental, never took it off since.

PRAV: I would have to go with my pair of Adidas Yung 96’s. It is a super comfy pair of sneakers and goes along with practically any outfit while making it fly.

Izzadely: My custom necklace from Hanya Seah. I love things that have a certain meaning or sentimental value. I made a letter “D” pendant for my name on my birthday, and she gifted me a “1998” pendant. I wear the two necklaces together with every out t.

Imran: I love my Rick Owens DRKSHDW Ramones. They’re my go-to pair of sneakers – surprisingly comfy and great for any occasion.

Shafeeq: My chain that I wear every day. I feel naked without it on now. It adds a touch of “me” to everything I wear.

From left: (On Izzraimy) Swatch BBNEON in resin with rubber strap, Sandro Denim jacket, cotton sweater, (On PRAV) Swatch BBBLACK in resin with rubber strap, Moschino Cotton sweater; Onitsuka Tiger Technical fabric joggers, (On Izzadely) Swatch BBBLOOD in resin with rubber strap, Brooks Brothers Wool shirt, (On Imran) Swatch BBCREAM in resin with rubber strap, Paul Smith Wool bomber jacket, (On Shafeeq) Swatch BBNAVY in resin with rubber strap, HUGO Leather shirt, cotton T-shirt.

The above image first appeared in the November 2019 issue of Men’s Folio.