Choi Siwon to Star in Piaget’s ‘Beyond a Gift’ Social Campaign



Swiss jewelers, Piaget, tap into the K-wave spirit by collaborating with Choi Siwon in the latest promotional video for the Possession ring. The charismatic South Korean actor and singer is a member of one of the biggest male K-Pop groups, Super Junior. Aside from his immense star power, Choi was appointed as the ideal face for Possession due to the star’s dedication to philanthropy. In 2010, he was announced as a UNICEF Global Ambassador, and his humility is a quality that Piaget intends to convey in the film, along with the star’s thoughtfulness for family and friends. “When I had to look for a ring as a gift back in summer, the Piaget Possession ring immediately caught my eye with its unique design and turning feature,” said Choi. “I like its playfulness and energy. I really think this ring makes a perfect gift for all women.”

The Possession ring is emblematic of Piaget’s design ethos – a daring blend of sensuality and artistry that represents an endless source of pleasure, as well as the spirit of giving. See the video below.