2018 has undoubtedly been a rollercoaster ride of a year for fashion, with influential designers in the industry playing musical chairs and brands making revolutionary moves, contributing to menswear’s growth by leaps and strides. The highlight roll is aplenty, but it is not complete with the trickle down fashion trends that the big names helped pioneer throughout this remarkable year. Stay with us as we wrap up the year’s biggest trends that latched firmly onto the zeitgeist of the modern era.
Chunky Dad Sneakers
Starting us off are the coveted chunky dad sneakers which first caught on late 2017, trading all utilitarian values for a faddish new look. This year, it seems that the trend has definitely made its mark with the likes of Versace, Gucci and Dior debuting their take on the oversized, clunky silhouette. The initial impact was not sugar-coated; many critics gave not-so-subtle disapprovals when they first dropped on the runway, but give it enough time and they’re suddenly on everyone’s Christmas wishlist. YouTube personality Magnus Ronning basically summed up the crowd’s undecided opinions when he gave his unfiltered thoughts on the pair which started it all, the Balenciaga Triple S. “They’re very ugly, but at the same time they’re beautiful.”
Belt Bags
Bum bags, fanny packs, belt bags, call it what you want, but the accessory that was all the rage during the 1990s made a resurgence in 2018. Functional and versatile, it is no wonder why they have made a comeback. Sized for any occasion, chuck your valuables into these bags and go about your day. Sling the over the shoulder for a nonchalant and updated look, or wear them upon your waist as a conspicuous callback to the trend’s retro-inspired roots.
Streetwear Collaborations
When Loius Vuitton collaborated with streetwear giant Supreme mid 2017, it sent shockwaves that reverberated throughout the industry, spawning many more highly sought-after (and often sold out) collections created in a joint venture. This year, Burberry worked with Gosha Rubchinskiy’s eponymous Russian-infused brand, while Dior’s Kim Jones employed the likes of 1017 ALYX 9SM’s Matthew Williams to go along with his debut collection. Versace also got in on the wave, working hand-in-hand with the up-and-coming KITH. These collaborations has blurred the line separating luxe and streetwear, proving that major fashion houses have all to gain by working with street brands dripping in cred’.
Logomania
This year, brands did not pull any punches when it came to turning their pieces into eye-grabbing spotlights that directed unknowing onlookers back to themselves. Accessories and clothing alike bore repeated motifs, prominent logos and contrasting emblems, screaming “in case you didn’t know, we exist”. Allover prints reigned supreme over subtle and toned down designs; a bold design choice or smart ad placements? You decide.
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