Henry Cavill is the newest global brand ambassador of BOSS Eyewear. The British actor and international film star is seen wearing the brand’s shades as he arrives for the global premiere of his new film Mission: Impossible – Fallout at Palais de Chaillot in Paris, France and at Haneda Airport in Tokyo, Japan.
Art director Ben Kelway translated the concept of concentration, drive and vision in the Pre-Fall’18 campaign. The message was to sharpen the focus on what is important, and we see Cavill powered by determination to achieve his goals through the visuals.
Cavill is most recognised as the titular “Man of Steel”; now he is playing opposite Tom Cruise in Mission: Impossible – Fallout. The sixth instalment of the Mission: Impossible franchise will hit our sunny shores on 26 July, with Cavill in the role of CIA assassin August Walker tasked with eliminating Ethan Hunt (Tom Cruise). Catch the trailer below:
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