A closer look behind Timmy Xu's editorial campaign for Coach's Spring 2018 - Men's Folio
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A closer look behind Timmy Xu’s editorial campaign for Coach’s Spring 2018

  • By Men's Folio Editorial

Capturing the toughness and tenderness of New York City, Coach’s Spring 2018 campaign spotlights Chinese actor Timmy Xu resting on a window ledge in a New York City loft apartment, juxtaposed against a quintessential prewar fire escape and the iconic Empire State Building as the backdrop.

Timmy Xu for Coach Spring / Summer 2018

Captured within the golden hours, the image hints at the endless possibility of the night ahead in the city that never sleeps.

“Every visit to New York excites me – there is such amazing art and culture. To shoot with Coach in its home city and to see Creative Director Stuart Vevers’s vision for the season come together was truly special” says Xu.

Timmy Xu for Coach Spring / Summer 2018

Xu adorns a soft suede jacket layered over a playful Hawaiian print shirt, teamed with the Coach X Keith Haring Dylan bag in Signature Patchwork — a key product of the season inspired by flight bags back in the 1970s.

The silhouette features burnished glove-tanned leather trim, hand-placed details, embroidered Keith Haring patches and Coach’s iconic Signature pattern. 

Timmy Xu for Coach Spring / Summer 2018

The launch will also include a short, 15-second video starring Xu, bringing the vision of the campaign to life. The video will run on Coach’s digital and social media channels.   

Keith Haring x Coach was done in collaboration with Artestar, an agency that exclusively represents Keith Haring worldwide as well as other high-profile artists.

Check out the video below.