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The Pet Shop Boys front Dior Homme’s Summer 2018 campaign

 
The Pet Shop Boys front Dior Homme’s Summer 2018 campaign

Looking at Dior Homme’s menswear campaigns, it is clear that artistic director Kris Van Assche has a thing for 1980s music, having previously enlisted Boy George and Dave Gahan of Depeche Mode for Spring 2017 and Fall 2017 respectively.

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Now for Summer 2018, Dior Homme releases yet another memorable series fronted by English duo Neil Tennant and Chris Lowe of the Pet Shop Boys, lensed by David Sims and styled by long-standing collaborator Mauricio Nardi.

Accompanying Tennant and Lowe are American actor Charlie Plummer and fresh faces Andreas Wolf, Henry Rausch and Anton Jaeger. The images exude a nostalgic romanticism through the motif of Dior roses, as long-stemmed reds and fallen petals pop cinematically against black-and-white portraits and a dynamic video set to the Pet Shop Boys’ 1988 hit, “Heart”.

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The collection represents Van Assche’s 10-year anniversary at the house, celebrating the craftsmanship of the Dior Homme Atelier at 3 Rue de Marignan and fused with varsity elements that explore the familiar frontier of youth and young manhood.

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The extensive cast embodies the season’s fashion message: Tennant’s penchant for tailoring provides a natural contrast to Lowe’s bomber jacket and baseball cap, while Plummer provides the season’s formal twist in a grain de poudre “bar-jacket suit” worn with trainers and a Dior Homme Atelier ribbon tie.

The models carry the key silhouettes of wide trousers, sleeveless shirts and tailored shorts, as well as an exclusive collaboration with French Artist François Bard, whose oil paintings are plastered onto garments and accessories throughout.

Check out the campaign video below.