Style, Editor's Pick

Zayn Malik fronts Versus Versace’s new campaign shot by Gigi Hadid

 
Zayn Malik fronts Versus Versace’s new campaign shot by Gigi Hadid

If there’s one thing to be said about Versus, it’s that since its resurrection in 2009, the label has been anything but playing second fiddle to Versace. Quite the contrary, critics raved as Christopher Kane, JW Anderson, and Anthony Vaccarello each pumped new life to the brand- before being talent spotted for the Kering stable, Loewe and Saint Laurent respectively.

Now, keeping things “phresh” as always, Donatella Versace has tapped Zayn Malik for the Zayn X Versus capsule collection. It’s not the first time Versus is cosying up with the pop juggernaut- 2013 saw British rapper MIA designing a capsule range for the label. Preceding Zayn’s collection launch this June is the new campaign, which features the Pillow Talk singer and model Adwoa Aboah. Lensed by Malik’s significant other (and frequent Versace model) Gigi Hadid, the images were shot in Los Angeles on iPhones and digital cameras. The edgy goods on show: a Versus leather jacket studded with lion head buttons, a faded denim jacket with the label’s iconic safety pin fastening, and ripped jeans lined with Versus’s signature metal mesh material. Explaining her choice of three talents, Donatella Versace says: “They define the mood of a generation with their honesty, energy and love.”