Style, Trends

Loewe’s Spring/Summer 2017 campaign lensed in idyllic Ibiza

 
Loewe’s Spring/Summer 2017 campaign lensed in idyllic Ibiza

Shot on the Balearic island, which was in fact one of Jonathan Anderson’s starting points for his re-imagining of Loewe, the brand’s Spring/Summer 2017 visuals vividly imagine the adventure of two men drifting on a yellow catamaran, before getting stylishly stranded on the island with driftwood necklaces and rumpled linen shirts (some dangling with straps and multiple pouches).

Loewe's Spring/Summer 2017 collection

The organic garment-dyed fabrics linen, terrycloth and silk enhance oversized, bohemian silhouettes. This collection isn’t all rustic though there’s a breathable, water-repellent rain jacket for fans of technical fabrics. Prints and charms are also a highlight, and they recall illustrations found in children’s books. A playful fossil motif adorns terrycloth totes and slings, and the brand’s Anton backpack. Supersized bag charms take the form of monkeys and elephants crafted in nappa, suede and fur.

Loewe's Spring/Summer 2017 collection

Jewellery and embellishments are equally craft-like. Jeans get partially dipped in gold paint, and small accessories are folklore-inspired and made in driftwood and cork. There’s even a spoon necklace modelled after a 14th century Welsh wooden utensil. Completing Loewe’s seafarer looks: sizable bucket bags with open basket weave tops, and crocodile slip-ons in brown or black.

Loewe's Spring/Summer 2017 collection