For its new campaign called Places with MOMENTUM, Sennheiser has partnered the likes of über-hip café Wheeler’s Yard, alongside other bespoke cafés and one-of-a-kind places including Ah Sam’s Cold Drink Stall, Tyrwhitt General Company, Actually, and Tiramisu Hero. The campaign aims to engage trendsetters in their favourite hangouts, bringing the German audio company closer to its customers.
Mr Ng Chee Soon, President and Managing Director of Sennheiser Asia explains:
“Our goal is to really build upon the natural synergy between Sennheiser’s MOMENTUM series and the target audience, and demonstrate how well these two worlds come together, and I think this initiative allows us to do that. Our MOMENTUM series has really taken off here in Singapore, especially among trendsetters whose idea of style is imaginative and original. This group of consumers show a great appreciation for a superior audio experience whether they are on-the-move, at work or at home. This campaign will certainly bring our brand closer to our customers.”
A blissful marriage of substance and understated style, the MOMENTUM series includes the original MOMENTUM Over-Ear headphones (available in three classic colour combinations) and an On-Ear version that is available in seven contemporary colours. Each feature premium materials – sheepskin leather ear pads and headbands for the MOMENTUMs and Alcantara for the MOMENTUM On-Ears.