Rolex Acacias headquarters in Geneva
In a move that underscores its commitment to tradition, innovation, and collaboration, Rolex has announced the acquisition of renowned watch retailer Bucherer. The decision has been made to ensure the continuity of the two companies’ longstanding partnership and carry forward their shared history. The acquisition marks a significant milestone for both brands and the broader luxury watchmaking industry.
Bucherer, a distinguished watch retailer with a global presence, will retain its name and maintain its operational independence. The decision to acquire Bucherer was prompted by Jörg Bucherer’s choice to sell the business, as there were no direct descendants to carry on the legacy. Jörg Bucherer’s legacy will continue as he remains an honorary president of the Bucherer group.
The rich history shared between Rolex and Bucherer has been a testament to the power of enduring partnerships. As an official retailer of Rolex since 1924, Bucherer’s professional relationship, friendship, and mutual respect have stood the test of time. Jörg Bucherer’s historic collaboration with Hans Wilsdorf, the founder of Rolex, adds a personal dimension to this enduring partnership. While Rolex has solidified its position as a leader in Swiss luxury watchmaking, Bucherer has become a globally recognised multi-brand retailer with a presence in multiple countries, including Switzerland, the United States, England, Germany, France, Denmark, and Austria.
Of the 100-plus sales outlets operated by Bucherer worldwide, 53 distribute Rolex watches, and 48 distribute Tudor watches, another brand within the Rolex group. Notably, Bucherer also serves as an official after-sales service centre for Rolex and Tudor, boasting highly skilled watchmakers trained by the company.
The strategic acquisition is seen to benefit not only Rolex and its partner brands but also the employees and customers of the Bucherer group. By integrating Bucherer into the Rolex group, both entities can leverage their strengths and shared expertise, creating a synergistic effect expected to enhance the luxury watch market.
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