This Christmas, Tissot invites you to Unwrap the Gift of Time and Step into a World of Wonder. With more than 170 years of watchmaking expertise, the Le Locle watchmaker celebrates the unparalleled value of time, which takes on new meaning this festive season. Just as time is our most precious resource, it also marks our greatest milestones and achievements. The campaign highlights four distinct collections, each blending tradition, innovation and craftsmanship and designed to suit different lifestyles and personalities.

Those who value understated sophistication will resonate closely with the effortless duo, starting with the Gentleman Ice Blue Powermatic 80. Headlined by its striking ice-blue dial and brushed steel case, the watch exudes a refined elegance without yelling, “Look at me!” Within the watch lies the Powermatic 80 movement that offers a weekend-proof 80-hour power reserve and a Silicon balance spring for exceptional durability and chronometric performance. Conversely, the PR100 Chronograph in dark blue quartz combines precision with functionality in a suave outlook that transitions effortlessly between casual outings and formal events.

Those who cherish a blend of nostalgia and modernity will take comfort in the 1970s retro spirit of the PRX collection. After featuring various dial colours in the past, the PRX 40mm Powermatic 80 ice-blue iteration is this season’s headlining act that embodies robust craftsmanship and sleek aesthetics. Its stainless steel case and integrated bracelet make it versatile enough to go from formal to casual settings without looking out of place.

With the PRX 35mm and 25mm waiting in the wings, the duo delivers an equal amount of vintage in their compact and delicate designs. A similar ice-blue dial sans waffle pattern indicates the use of a quartz movement. Alternatively, look out for the mother-of-pearl dial variant of the PRX 25mm model.

For the adventurers and sports enthusiasts on your list, Tissot’s sporty collections celebrate resilience and versatility. The Seastar 1000 Powermatic 80, with its robust construction and remarkable water resistance, is perfect for aquatic escapades or urban adventures. Its luminescent hour markers ensure it stands out, even in the depths of the sea or the darkest nights.

Tech-savvy gift seekers will appreciate the T-Touch Connect Sport. Solar-powered and equipped with an array of practical tools, including the newly added Strava function, this smartwatch seamlessly blends innovation and practicality. It’s designed for those who navigate life with confidence and ease.

For motorsport enthusiasts, the PR516 pays homage to 1970s racing heritage. Its blue dial with contrasting sub-dials and tachymeter scale offers a sophisticated yet sporty aesthetic. With precise quartz movement and durable construction, this watch celebrates the spirit of competition and achievement.

This holiday season, celebrate life’s most meaningful and memorable moments with Tissot’s gift of time. Whether it is the understated elegance of the Gentleman Ice Blue Powermatic 80, the PRX collection’s retro charm, or the adventurous outdoor spirit of the Seastar 1000, there is a Tissot watch for every passion and personality.

Once you are done with this story, click here to catch up with our December/January 2025 issue.